Data-driven search strategies that bring qualified business leads
SEO campaigns built around how companies find financial expertise
Proven track record with UK accountancy firms across all specialisms
Whether you’re looking to scale or ready to launch, book a free discovery call with a specialist today.
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469%
Increase in conversions
900%
Increase in conversions
161%
Increase in conversions
125%
Increase in conversions
256%
Increase in conversions
1,500
Conversions from Google Ads
4100:1
Return on ad spend
48%
Increase in conversions
1,750
Leads generated
51%
Increase in organic traffic
496%
Increase in conversions
31%
Increase in conversions
20%
Increase in conversion rate
686%
Increase in SEO conversions
522
New lead conversions
100%
Visibility increase
210%
Increase in revenue
31%
Increase in conversion rate
WHY CHOOSE ROAR
With years of experience working with accountants, tax specialists, and financial advisors across the UK, we understand the unique challenges of digital visibility in the accounting sector.
ABOUT OUR WORK IN ACCOUNTANCY SEO
DATA-DRIVEN MARKETING
COMMERCIAL FOCUS
ROI-FOCUSED STRATEGIES
We understand the nuances of accounting search marketing inside and out. Partnering with ROAR means working with specialists who analyse how businesses search for financial services, which service areas drive the most valuable enquiries, and what content actually converts browsers into clients.
Through extensive keyword research, technical optimisation, and strategic content creation, we position your firm prominently in search results that matter to your bottom line.
HIGH STREET
CORPORATE ACCOUNTANCY
BIG FOUR ALIGNED
MID-TIER PRACTICES
SPECIALIST TAX
SMALL BUSINESS
CONNECTING LOCAL PRACTICES WITH GROWING BUSINESSES
Build stronger local visibility and attract more qualified clients through strategic SEO. We help high street accountancy firms grow their practice through location-focused search strategies.
POSITIONING YOUR FIRM AS A TRUSTED ENTERPRISE ADVISOR
Drive quality corporate client enquiries through targeted B2B search strategies. We help corporate accountancy firms build authority in their chosen sectors.
REINFORCING YOUR MARKET-LEADING POSITION
Support your firm’s reputation through strategic digital presence. We help leading firms maintain their authoritative position in organic search results.
COMPETING FOR HIGH-VALUE BUSINESS CLIENTS
Strengthen your position against larger competitors through strategic search visibility. We help ambitious firms expand their digital footprint in competitive service areas.
ESTABLISHING YOUR TAX EXPERTISE ONLINE
Stand out in your specialist area through focused search visibility. We help tax specialists become the go-to choice in their specific fields.
CONNECTING WITH GROWING ENTERPRISES
Improve visibility to businesses seeking dedicated financial support. We help SME-focused accountants reach companies ready to grow.
CUSTOMER REVIEWS
We have been working with the team at ROAR to increase our online search visibility. The team have been great to work with – putting together a clear roadmap of priorities and identifying a back-end issue early on, which was having an impact on our rankings.
We’ve seen a significant and steady increase in visibility and keyword rankings over the few months we’ve been working together and are really pleased with the results so far. Particular thanks go to Josh and Ella, who are our day-to-day contacts and always very responsive and helpful!
Stephanie Knox
Marketing Controller
Universal Wolf
The ROAR Digital Marketing team is full of experts who understand our brief, take it away and implement a plan to ensure the best results. We now have a more strategic SEO programme in place and ROAR understands that we don’t want to just increase our search terms and Google rankings, but we want to generate better leads for our services. We are untouchable in terms of SEO because of the geniuses at ROAR, and they provide us with great insights into our competitors to help keep us ahead of the game in everything we are doing.
Samantha McGowan
Digital Marketing Manager
3173 Group
Choosing the right digital marketing partner can be quite daunting, After meeting ROAR I realised they were a genuine, honest professionals who care about their reputation and quality of work, We worked with ROAR for 12 months and always found them accessible, reliable, professional and pleasant. They are happy to take the lead on a campaign but are also willing to share their considerable knowledge with you. ROAR helped our team with SEO rich content blogs, SEO, and other initiatives that have helped massively.
Mike Winter
Managing Director
MIW Water Cooler Experts
ROAR were super useful in educating us on the areas of our site that needed improved tracking and then providing us with immediate options to action this. We went ahead with a GA4 setup and can now track all essential actions on our site allowing us to gather more specific data on our audience. This has led to us making some important decisions around both our content and service offering.
Anna Devitt
Marketing Manager
Duo Global Consulting
It has been an absolute pleasure working with team ROAR since 2020. Their professionalism, efficiency and attention to detail have made our working relationship seamless and rewarding. Their industry knowledge is outstanding, and their responsiveness and reliability have more than met our expectations. I highly recommend them to any business seeking a reliable and trustworthy digital marketing agency partner.
Michelle Warren
Managing Director
Warren Access
The staff at ROAR were super friendly and great communicators, over our time working together they’ve helped us GA tracking on our site and identify technical amendments to improve our SEO.
Andrew Boardman
Head of Marketing
SOAR With Us
The team at ROAR are professional, quick to respond and always provide helpful explanations of the technical nitty-gritty. They’ve helped Fears achieve excellent PPC results on a modest budget while respecting our brand ethos and image. I have no hesitation in recommending ROAR to other businesses looking to build their online presence.
Nicholas Bowman-Scargill
Managing Director
Fears Watches
Working with ROAR has been an absolute pleasure. They take the time to really understand your Marketing requirements, however niche the industry, and build pioneering SEO strategies that deliver excellent results. Since working with ROAR, we have seen a massive boost in visibility and traffic as well as engagement and importantly, good quality, high-intent leads come through. Special shout out to Joshua and Ella, who are a delight to work with.
Benjamin Carey
Head of Marketing & Sales
Interbacs
ROAR provides a detailed plan of action and a breakdown of its methodology. Their SEO bomb suggests topics, sub-topics and guidelines on writing style and structure. This is far more than anything I’ve received working with other agencies. Their reporting is also fantastic.
Sarah Donnelly
Marketing Manager
Tritility
ROAR are an essential part of our success. At Skills Matter we have a large, complex set of products, which can be challenging to market. The team at ROAR took on that challenge with gusto.
They’ve made a concerted effort to understand our products and customers, and provide advice and strategy that is constructive, outside-the-box and, above all, valuable. Thanks to ROAR, our PPC and SEO is something we don’t have to worry about: We know it’s in great hands.
Craig Caron
VP of Community
Skills Matter
ROAR did a great job ensuring we maintained SEO ranking when we migrated to a new website to remain competitive online and continue to give us great insight and recommendations on our digital marketing strategy.
Paul Lewis
Manager
Theodo
We are confident that, with ROAR’s assistance, we will be able to meet our goals and make significant progress in our endeavours.
Olivia Sciberras
Senior Marketing Executive
GasanMamo Insurance
ROAR have been fantastic from start to finish, we’ve seen a huge improvement in organic search results since starting to work with them 12 months ago, which has translated to direct improvements in profit. The team have been great throughout and is highly attentive to our needs and requests.
Olly Hudson
Co-Founder
The Essence Vault
We have worked with ROAR for nearly three years, and it’s been a great experience. They are incredible value for money; they make our modest budgets work hard and add value where possible, knowing we are a small not-for-profit business; which is hugely appreciated. Account managers are great, and we’re kept in the loop of any changes/recommendations for improvements in our campaigns. ROAR are a pleasure to work with, I wouldn’t hesitate to recommend to others.
Beth Hudson
Marketing Officer
Adoption Tees Valley
ROAR are a fantastic friendly team who are able to advise and guide using their inhouse specialist knowledge. Given the exceptional tight deadlines, the results of our campaign have been impressive, and have shown a significant increase in our online presence. It has also set us up for better success in future campaigns.
Laura Gage
Marketing & PR Manager
North East Automotive Alliance
We have had a good experience working with ROAR. From day one, they have been dedicated to help us achieve our goals. They provided a strategic plan tailored to our needs. Within a few months, we saw significant improvements in our keyword rankings.
Mehaique Nawaz
Global Marketing Manager
StayinFront
ROAR are a joy to work with! Their specialist digital knowledge is second to none, and they have helped my team at Northumbrian Water achieve real successes on and offline.
Jennie Collingwood
Head of Marketing
Northumbrian Water Group
We have been so impressed with the team at ROAR. From day one, the team have taken the necessary time to really understand our business and objectives. The level of expertise and market knowledge has become invaluable to Elements- and with every interaction, that value only increases. Thank you!
Charlotte Martin
Marketing Director
Elements
I highly recommend ROAR for SEO. ROAR supported the development of a new website for my business. They quickly established the key potentials on organic search for my services and managed the development of a first class, industry-leading website. Really happy with the service and the delivery. I’m now in a much better position to increase leads to grow my business.
Paul McGarrity
Director
Octave Digital
Everyone we have worked with at ROAR has been knowledgeable and has also gone above and beyond to give us some amazing results. Their personal touch to the accounts really makes a difference and they have tweaked the service to provide the data we need to track the growth in line with our own reporting systems. 26% increase in bookings and an increased ADR by £87 in two months is amazing! We would highly recommend ROAR!
Kim Capstick
Manager
Netherby Hall
I loved working with the ROAR team. They were professional, extremely knowledgeable about SEO and met all the agreed deadlines. Thanks team!
Kathryn Wharton
Digital Marketing Manager
The Writer
FREQUENTLY ASKED QUESTIONS
What makes ROAR different from other digital marketing agencies?
Search marketing isn’t just one service among many – it’s our sole focus. When you work with us, you’ll collaborate directly with specialists who understand the accounting sector, not junior account managers. We pride ourselves on being data-driven, transparent, and focused purely on results that matter to your practice.
We don't have a clear digital strategy. Where do we start?
This is a common starting point for many accounting firms. We begin with a thorough analysis of your current position, identify the most promising opportunities in your service areas, and build a clear roadmap based on your firm’s goals.
How involved does our firm need to be in the process?
We manage all the technical aspects while keeping you informed without overwhelming you. You’ll receive regular updates and clear insights about your performance through one simple dashboard, but we won’t burden you with unnecessary details. We respect that your time is valuable.
How do you measure success?
We focus on metrics that directly impact your practice: search visibility for valuable terms, quality of enquiries, conversion rates, and return on investment. Everything is tracked through advanced analytics and presented in clear, transparent reporting. No vanity metrics – just data that shows the exact impact our work is having on your firm.
What happens after we submit the enquiry form?
One of our specialists will contact you to arrange a free discovery call. During this conversation, we’ll discuss your firm’s specific needs, current challenges, and objectives. This helps us understand how we can best support your practice’s growth through search marketing.
How do you stay current with industry changes?
We continuously monitor changes in search algorithms, industry trends, and best practices. Our team regularly undergoes training and certification to stay ahead of developments in search marketing. This commitment to ongoing learning means your firm benefits from the latest, most effective strategies.
As we're so niche, will SEO work for us?
Being specialist is actually an advantage in SEO. The more specific your accounting expertise, the less competition you’ll face in search results. Our data-driven approach helps identify exactly how your potential clients are searching for your services – often uncovering valuable opportunities that your competitors haven’t spotted.
MAKE WAVES NOT NOISE
Attract higher-value clients and reduce acquisition costs without getting lost in the digital marketing maze. Let’s turn organic search into your firm’s most reliable source of quality enquiries.
Get a targeted strategy for your firm’s growth objectives and service areas
Drive valuable organic traffic that converts into qualified client consultations
Outperform competitors in your key specialisms through strategic search visibility
From local practices to specialist corporate firms, we develop highly targeted SEO campaigns that drive real business growth.