How Your Charity can Claim the Google Ads Grant

Thanks to the Google Ads for Nonprofits Grant, eligible organisations have the opportunity to claim £1000’s in Google Ad spend each month. This is a great opportunity to enhance an organisation’s online messaging and increase visibility.

In this guide, you will learn: 

• What is Google Ads?
• What is a Google Ads Grant?
• What Qualifies as a ‘Nonprofit’ Business?
• How Do I Set up a Nonprofit Google Ads Grand Account?
• How to Maximise Your Google Ads Grant
• How ROAR Can Support Your Google Ads

Here is a snippet of the guide to show you exactly what to expect:

“How To Set Up a Nonprofit Google Ads Account Steps 1-5:

Once you have established yourself as an eligible organisation for Google Ads Nonprofit, it’s pretty easy to get your Google Ads account set up and running.

Step 1: Register your nonprofit with TechSoup or Percent and secure your official validation token.

Step 2: Register for Google for Nonprofits, confirm you agree to the non-discrimination statements, and fill in your validation token, contact information and organisational information required.”

Frequently Asked Questions

What is the Google Ads Grant for nonprofits?

The Google Ads Grant is a program by Google that provides eligible nonprofit organisations with money per month in free Google Ads credit. It’s designed to help charities raise awareness, increase donations, and drive more engagement through search advertising.

What can my charity use the Google Ads Grant for?

You can use your monthly ad credit to promote your charity’s mission, attract volunteers, increase donations, or raise awareness of your events, campaigns, and resources. The ads appear in Google search results when users look for related topics or causes.

Where can I download the full guide?

You can download “How Your Charity Can Claim the Google Ads Grant” for free below. The guide includes clear instructions, setup steps, and expert advice to help your organisation start benefiting from Google’s powerful nonprofit advertising.

By downloading this guide, you will be fully equipped to apply for and set up your Google Ads for Nonprofits account to begin your Google Ads journey. Alternatively, if you’re still unsure or require a helping hand, ROAR can offer you support and manage this marketing channel for you!