Why Use a Professional Web Designer For Your Website Woes

In today’s digital era, it’s crucial to have a well-designed website. Layers Studio, a reputable digital agency known for its exceptional work in the web design industry, has put together a comprehensive blog outlining why you should use a professional web designer. Unlock the secret to elevating your online presence and stay ahead of the competition.

Why Use a Professional Web Designer

When it comes to building a website for your business, it can be tempting to try and DIY. After all, there are plenty of website builders out there that promise to make it easy for anyone to create a website. But before you go down that route, let us tell you why hiring a professional web designer is the best decision for your business.

Branding

First, let’s talk about the importance of a website that accurately represents your brand. Your website is often the first point of contact for potential customers, and you want to make sure that the first impression is a good one. A professional designer will work with you to create a look that not only matches your brand’s aesthetic but also appeals to your target audience. They’ll make sure the colour scheme, typography, and images all align with your brand and convey the right message.

When it comes to creating an effective website, design is just the tip of the iceberg. The tone and language used on your website can be just as impactful in building trust and credibility with your target audience. Understanding this will make sure that every aspect of your website aligns with your brand’s personality. 

Future-proofing

​​Are you looking to establish a long-lasting, successful digital presence? Then it’s crucial to consider your long-term marketing goals when designing your website. A professional team of web designers are responsible for bringing visions to life and creating websites that look not only stunning but also convert visitors into customers. At Layers, we take the time to understand your business and its objectives, ensuring that the layout and design elements are optimised for maximum conversions. 

Moreover, a web designer should always be thinking about the future. This means that the potential for future changes and developments like new landing pages should always be considered, with a certain level of flexibility in mind. Layers will incorporate reusable modules, giving the flexibility to easily create new pages that are perfectly aligned with the rest of the site. This not only streamlines the development process but also helps to maintain a consistent brand image, which is crucial for building a strong online presence. 

SEO

Search Engine Optimization (SEO) is the process of generating free, organic traffic online through elements such as website design, keyword optimisation, content and link building. It plays a critical role in the success of any website. A skilled and experienced web designer will go the extra mile to ensure that your website is fully optimised for search engines, maximising the chances of it appearing on the coveted first page of search results. This is key as the #1 result on Google secures 34% of all organic traffic online. To achieve this, the designer will meticulously structure your website to meet the needs of both search engines and users.

Additionally, a good designer will make sure that your website is user-friendly, with a navigation system that makes it easy for visitors to find what they are looking for. This helps with search engine ranking and provides a positive user experience. This will lead to a higher engagement rate, increased conversions, and, ultimately, success for your business.  In short, investing in a professional designer who has an understanding of SEO can further support your SEO strategy, this is an incredibly valuable investment for the future of your business.

For more on how SEO can maximise your online performance, check out this recent blog from ROAR.

User experience

As technology continues to evolve and change the way we interact with digital media, staying ahead of the curve in website design is more important than ever. At Layers, our professional designers understand the significance of keeping up with the latest user behaviour and design trends. It will be the role of a web designer to ensure that your website is designed to meet these standards and provide a seamless and enjoyable user experience.

Web designers will prioritise creating a user-friendly experience, making sure that your website is easy to navigate, provides a positive user experience, and is accessible to all users, including those with disabilities. At Layers, we do this by incorporating design elements that comply with accessibility standards.

Professional web design will unveil the power of a mobile-friendly website that is fully optimised for high-quality use on mobile devices, which will strengthen your online presence. Web designers should understand the importance of a mobile-first approach in today’s world, which is key when you consider that in the last quarter of 2022, mobile devices generated 59.16% of global website traffic. 

By hiring a professional web designer, you can expect a responsive, reliable website that is optimised for viewing on all devices – smartphones, tablets, and more. Experience lightning-fast loading times, even on slow connections, and seamless navigation on small screens. Your website will look and function perfectly, no matter how it’s accessed.

Technical expertise

With the rise of “do it yourself” website design tools, it’s easier than ever to create a website that is “professionally acceptable”. However, these tools often rely on limited themes and common templates, which can make it difficult for your website to stand out and feel unique to your brand. In today’s digital landscape, where competition is fierce, it’s more important than ever to have a website that stands out from the crowd and truly represents your brand.

While these DIY tools may seem like an attractive option, they simply can’t match the creativity, expertise, and experience of a professional designer. Professional designers have the ability to create truly unique and custom websites that are tailored to your brand and your business’s specific needs. They can provide a level of customisation and personalisation that simply can’t be achieved with a premade template.

In addition, they are able to incorporate all the latest design trends, user behaviours, and technical best practices into your website, ensuring that it not only looks good but also performs well.

While DIY website design tools may seem like a quick and easy solution, they ultimately limit the potential of your website and its ability to truly represent your brand. Investing in a professional designer is the best way to ensure that your website is unique, customised, and tailored to your business’s needs and goals. Don’t settle for a generic website – invest in a professional designer today and watch your online presence soar.

Conclusion

In conclusion, a website is the face of a business in the digital world, and it is crucial to have a website that is not only visually appealing but also aligns with your digital marketing strategies to achieve business goals. 

A professional web designer or web design company will work with you to create a website that matches your brand, appeals to your target audience, and converts visitors into customers. They’ll make sure your website is optimised for search engine and user experience and will save you time by taking care of all the technical aspects of website design. Don’t leave the success of your website to chance, work with a pro today!

Drive traffic and increase quality leads and conversions with SEO services that work! Speak to one of our specialists at ROAR Digital Marketing today to get started.

Written by Ann Kvasnickova, Marketing Executive at Layers