Why Use a HubSpot Marketing Agency 

If you’ve heard of HubSpot, you already know that having a HubSpot Marketing Agency onboard can be vital to your marketing success. New to the game? What a perfect time to start your HubSpot onboarding and join the 194,000+ businesses utilising the platform.

What is HubSpot?

HubSpot is a CRM (Customer Relationship Management) platform supporting marketing teams, and business owners. It aims to improve customer relationship management and assists with SEO, content creation, sales and email marketing.

Over time, HubSpot has evolved to help support various business functions, including marketing, sales, operations, service and CMS. It holds 3.4% of the overall CRM market share, with customers across 120+ countries.

What is a HubSpot Marketing Agency?

HubSpot-certified and partner agencies are businesses that have been HubSpot-certified. They often work within areas that HubSpot’s technology can best assist with.

Everyone starts at the Partner level (1) and can work up to Elite (5). The availability to move up the levels is based on criteria set by HubSpot. It includes monthly recurring revenue, account management success and the number of clients brought to HubSpot.

Alongside the criteria to become a HubSpot Certified Partner, you must pass the Agency Partner Certification from the HubSpot Academy. This course teaches the marketing, selling delivery and growth framework for agencies.

For marketing partners, a whole host of courses within HubSpot highlight and leverage the capabilities of HubSpot’s Marketing Hub.

Understand How to Use HubSpot for Marketing (to be linked later) with our blogs. 

What can a HubSpot Marketing Agency do? 

To qualify as a HubSpot Marketing Agency, you have to pay for access to the professional or enterprise level of the HubSpot platform.

Often, agencies offer different packages specific to their niche or specialism. On the flip side, some agencies will cover the whole marketing hub.

Knowing precisely what your business needs is key to having success with HubSpot. Check out the ROAR HubSpot Management Services to better understand how these services can boost your business performance.

Multi-channel support 

A HubSpot Agency will have the tools and the knowledge to help support your business across various marketing channels. This includes email marketing, paid advertising (Google and Social Media), organic social media and SEO.

Combining the use of these channels can be crucial to your business success. The bonus of having a HubSpot Marketing Agency on hand is having control of all your channels in one place and professionals who understand how these things work.

List Management 

Adding contacts and companies to lists makes sending bulk emails easier retargeting ads, and sales easier. With lists, you set the criteria, and HubSpot automatically fills the list for you.

Pop-ups and landing pages 

Customise the experience for your users.

Pop-ups are a great way to capture users’ attention right before leaving a page or your site. Highlight essential offers like sales, free delivery or sign-up to email lists for a discount. These pop-ups can lead users to unique landing pages designed to sell and convert.

Landing Pages provide a unique page for users with a straightforward conversion point. They make it super easy to boost conversions from ads on search engines and social media by taking users straight to a conversion page.

The key benefit of pop-ups and landing pages in HubSpot is that no code is required. It saves you the external resources of hiring developers and designers to help you with this process.

Email marketing and newsletter

Build out a personalised experience for your email contacts. A HubSpot Partner agency can assist you in building out the perfect email, offering your contacts content that matters to them. The emails can then be automated through signals and workflows.

Building a template, automation sequenece, and sending through contact lists to make it easy for you and ideal for your customers.

You are saving time and money on designers and IT support with another no-code design feature, so your time and effort can be put into other business areas.

Key Takeaways

• HubSpot is the all-in-one software to support you in various business functions.
• HubSpot Partner Agencies have a deeper understanding of the HubSpot Software and all the available features.
• Partner agencies can provide multi-channel support, all based in one hub.
• Manage your contacts into lists and audiences with specific criteria.
• There are plenty of code-free solutions in HubSpot so that everything remains with your marketing partner and keeps costs low.

Let our experienced team take control of your HubSpot to ensure you receive the best possible return for your investment. Contact our team today!