What is the Relationship Between Social Media and SEO?

As marketers, we are all too familiar with both social media and SEO. To take advantage of them both, it’s important to understand fully what is the relationship between social media and SEO.

What is SEO?

SEO or search engine optimisation is the process of improving the visibility of your website on search engines for organic traffic. This can be done in a variety of ways including conducting keyword research, creating written content, link building, website performance and monitoring analytics to name a few.

The aim of SEO is to boost the appearance of your website on SERPs also known as search engine results pages. This is so users can find your website first in order to drive more traffic and potentially generate conversions.

The Difference Between Social Media and SEO

Social media and SEO are forms of two different digital strategies. Social media users can find and browse new brands and content that they are interested in learning more about.

SEO will drive traffic from people that are searching for questions or related terms to what you offer on your website. Using both of these can assist in gaining traffic from multiple different areas and sources.

Search and social media marketing are both solutions to the same problems and tasks; the discovery of information. Users head to search engines to find answers to questions. Alternatively, social media is used to discover the answers to questions they may not have even thought about yet.

The difference between social media and search engines is the crossover blurring. For example, the Facebook search engine is one of if not the network’s most significant features.

The role of a marketer is to understand fully how you can combine these areas and integrate them across each platform.

You can perform a variety of search steps on social media platforms and likely discover some answers to questions. However, search engines are where you’re pointed to web pages that can supply you with the answer and more.

What is the Relationship Between Social Media and SEO?

Social media and search engine optimisation levered together can present you with more opportunities to be discovered by audiences. It can also contribute to your search engine ranking.

When your website receives a lot of traffic, search engines use this as a credibility factor when crawling your site. This can then impact your website’s position on the search engine rankings as Google will prioritise more credible websites and content.

Posting interesting, well-thought-out, user-focused and click-worthy content on social media may see a result in traffic increase.

Additionally, other credible brands and accounts can repost your content on their own profiles. If they do this whilst linking their website or blogs to yours can assist in boosting your page authority. This is another factor which may see you rise up the SERPs.

Don’t be disheartened if this doesn’t immediately increase your rankings or your page authority score, especially in the beginning. Pushing your social media marketing strategy or sharing the content you make definitely won’t hurt your brand.

How to Use Social Media and SEO Together

To fully understand the relationship between social media and SEO, it’s vital to understand how you can combine them together

• Sharing your content

We touched on this earlier but sharing your content is one of the best ways to combine SEO and social media. This is because when you share your blogs or other content on social media platforms.

When sharing your content across social media, you are opening the door to broadcasting your content to a wider audience. This can generate more engagement and lead to more website traffic, which in turn can lead to more sales. Sharing content on social media is a great way of having your work found without having to pay to advertise it.

• Try your hand at influencer marketing

Influencer marketing is the use of social media profiles with established followings to promote your business, content or products. If done right, it can certainly drive traffic and buzz around your business and website. Using an influencer that is relevant to your industry or someone who is passionate about what you offer. Influencers can talk about your brand on their social platforms and encourage their followers to check you out.

• Use the same keywords you’ve researched

Prior to creating blog content you will have performed keyword research within your market. This is crucial in order to combine your social and SEO efforts. You must make sure you are using the same keywords that your blog content is optimised for within your social content. This will not only support your Google ranking but it will also reinforce the points you are making within your content.

• Develop and remain consistent with your brand

As a brand, you are telling your story to your consumers in order to connect with them. It’s important for them to feel connected to you especially when it comes to making a purchase. When your SEO and social media connect and communicate the same messaging, it will help your audience fully understand the business.

Here at ROAR, we offer Digital Strategy Consultancy to run a fresh pair of eyes over your business. Book a call with one of our specialists today