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Ella Pybus
- 2 Min Read
- Blog
Top Tips to Increase Your Core Web Vitals
Core web vitals are essential metrics that Google uses to measure overall user experience on a website. If you’ve ever wondered what core web vitals are and how to improve core web vitals for a web page, you’re in the right place.
Understanding and improving core web vitals can make a significant difference in your website’s success. Core web vitals are key factors that Google sees as important for a webpage’s user experience. These include loading performance, interactivity, and visual stability.
By having good core web vitals, you’ll not only create a more enjoyable experience for your visitors but also boost your chances of better search engine rankings. In this blog, we’ll show you some top tips to enhance them – helping your site perform its best where it matters most.
Why Core Web Vitals Matter
A Core Web Vital assessment is not just another checklist – they are critical for ensuring that your visitors stay longer, engage more, and convert better. Google officially uses these metrics as a ranking factor, meaning a poor core web vitals metric could harm your SEO and, ultimately, your performance.
Improving your Core Web Vitals enhances:
- Page load times
- User engagement
- Conversion rates
- Overall customer satisfaction
How to Measure Core Web Vitals
Measuring core web vitals is easier than you may think. Google provides several free tools like PageSpeed Insights, Lighthouse, and the Chrome User Experience Report. These tools highlight key metrics:
- Largest Contentful Paint (LCP): Measures load speed performance. Target LCP score is within 2.5 seconds.
- Interaction to Next Paint (INP): Measures the responsiveness of user interactions. It uses something called worst interaction latency to do this.
- Cumulative Layout Shift (CLS): Measures visual stability. A CLS score below 0.1 is ideal.
By regularly reviewing these metrics, you can pinpoint exactly where improvements are needed to improve user interactions.
Do you want to dive deeper into optimising your site for SEO? Check out our resource on why to hire an SEO agency.
Top Tips to Improve Your Core Web Vitals
Now that you know what to measure, let’s discuss the steps you can take to boost your score and create a faster, more enjoyable website experience.
Optimise Your Images and Videos
Large media files are one of the biggest culprits behind slow load times. Compress images without losing quality, use formats like WebP or AVIF (these load faster), and ensure videos are lazy-loaded to prioritise more critical content first for better web performance.
Implement Efficient Caching Strategies
Caching helps by storing parts of your website locally on a user’s device, which significantly reduces load times for repeat visitors. Leverage browser caching, CDN caching, and server-side caching to improve your LCP and INP scores.
Fine-Tune Your Code
Excess JavaScript and CSS can slow your site down considerably. Minify your code, remove unused files. Every millisecond you save helps your Core Web Vitals – and your conversion rates.
Prioritise Critical Content
Make sure that above the fold content loads first. Defer non-essential scripts to ensure users see meaningful content as quickly as possible. This strategy improves both loading performance and visual stability.
Our final thoughts
Understanding, and improving your Core Web Vitals is a critical step towards creating a high-performing, user friendly website. By consistently monitoring key metrics, optimising your code, and fine tuning your site’s delivery, you’ll not only see better rankings but also happier, more loyal users.
