The ROAR Digital Marketing FAQs

We know there is a lot of curiosity about digital marketing and its workings, so we’ve compiled a handy list of digital marketing FAQs!

In this blog, we’ll break down some of the questions we get asked most often!

What is Search Engine Marketing? 

Search engine marketing is the method of online promotion of a business through strategic online advertising to improve a website’s online ranking and visibility. It focuses on PPC and SEO.

What is Digital Marketing?

Digital marketing is similar to search engine marketing, but it encompasses a wide range of other services. These include SEO, PPC, Content Writing and Optimisation, Analytics and Tracking, HubSpot – all of which ROAR specialises in.

Why are Search Engine Marketing and Digital Marketing Important? 

Search engine marketing and digital marketing efforts are crucial to businesses. It allows your audience to find your business online, increasing traffic, conversions and brand awareness.

What services do ROAR offer?

ROAR specialise in:

• SEO
• PPC
• Content Writing and Optimisation
• HubSpot Management
• Website Analytics and Tracking
• Digital Marketing Consultancy
• DIY SEO Platform

How Much Are Your Services? 

Our service prices differ for various factors, including; project size, website size, number of products to market, type of service, locations to market into, and any add-ons such as click fraud protection etc.

You can find more information about our services in our service brochure here.

What Does a Digital Marketing Agency Do?

A digital marketing agency supports businesses with their online marketing strategy. Depending on your chosen service, they can help you increase your rank position, website traffic, conversion rate, and MQLs (marketing qualified leads) and strengthen your online presence overall.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) consists of three types of SEO, On-page, Off-page and Technical SEO. It involves improving a website and its supporting network to increase its online visibility.

What is PPC?

PPC (pay-per-click) is a type of digital advertising where the advertiser can bid for their ads to appear and be clicked on via SERPs (search engine results pages) and in various spaces across the web. Advertisers can bid on keywords or target specific audiences by interest and online behaviour.

Where Do PPC Ads Appear?

PPC ads can appear on search engine results pages (SERPs) alongside organic search results, on user/audience-related websites via display ads, on Youtube videos, and on Shopping ads, which you will often see take the very top location across the SERP.

What is Quality Score in PPC?

A quality score is a metric used by search engines like Google to accurately evaluate the quality and relevance of your ads, keywords and landing pages. The higher your quality score, the more favourable Google will be with your ads being shown and the cost per click you’ll need to pay.

What’s the Difference Between PPC and SEO?

PPC is paid advertising which requires a budget but is fairly instantaneous in terms of getting you in front of your audience on search engines like Google and Bing. SEO is organic, which means it is technically free (you don’t pay Google) but it is a far longer-term and slower process with more to consider than PPC.

Does PPC Work For Small Businesses?

Yes, PPC can work for small businesses. It can help smaller businesses quickly reach their target audience but requires an allocated budget and potentially smaller, more local audiences.

Does Content Writing do Anything?

Contrary to popular belief, content writing is crucial for ranking organically online. In line with the Google Helpful Content Upodate, written content that is helpful, relevant, optimised well and provides value to users has a higher chance of ranking on search engines.

Is SEO Just Adding Keywords to my Web Pages?

No. SEO doesn’t just mean adding keywords to your web pages. It involves various other tasks, including link-building, optimising meta descriptions, fixing website errors, and improving website speed and user experience, and that’s just the onsite stuff!

Why Should we Work With an SEO Agency Over Freelancers or An In-House TEAM?

Although freelancers and in-house teams are incredibly talented, an agency provides a different relationship; not only do they specialise entirely in the area, but boundaries are set, meaning the agency will focus on developing your SEO strategy, not other projects. This allows for a more focused approach allowing your in-house team to prioritise other projects. An agency also consists of full-time, experienced SEO specialists who can assist you almost always.

Why Should We Work With a PPC Agency Over a Freelancer or In-House Team?

Like agency SEO-ers, freelancers and in-house marketing teams will be incredibly talented and driven. However, an agency will have specialist knowledge in PPC and focus on this for your business instead of managing multiple projects. An agency consists of full-time PPC specialist employees who can assist you when required to do so.

Does an Agency Replace Our In-House Marketing Function?

Not necessarily. An agency could be your marketing function or could also be an extension of your in-house marketing function, offering support, advice and educating your team while striving to reach your goals with you.

Why is Analytics Important?

Analytics are crucial to any business that functions online. They provide insight into data from your campaigns and online efforts. They help you accurately identify weaknesses in your online marketing strategy to improve upon going forward.

Can you Guarantee the #1 Spot on Google?

No. Nobody can, and any agency that promises you this you should run from! We know all of the best practices to help get you there, but if this were possible every time, every business would be #1 on Google once.

How Much Will Each Click Cost on Google Ads?

We don’t know. This depends on your industry and the competitiveness of the keywords/search terms you aim to appear for online – as an agency, we aim to keep ad spending realistic and results-driven. But don’t worry, before any ads go live, we’ll have carried out keyword research, and you’ll then know how much each keyword will roughly cost per click.

Should I Optimise Old Content?

Yes. If you ignored SEO when creating old content, it is worth revisiting, updating, and optimising it for search engines.

What Is A Google Penalty?

A Google penalty is sometimes known as a ‘manual action’. It is the negative effect on a website’s online rankings based on any updates made to Google’s search algorithms.

Does Social Media Help To Increase My Website’s Rank?

Not directly, no. Social media has no direct effect on organic and paid rankings. It can, however, increase relevant traffic to your site, which is an SEO factor. Social can drive direct leads and sales through to your site, and form part of a well-rounded digital marketing strategy.

What Is The Difference Between On-Page SEO, Off-Page SEO, and Technical SEO?

On-page SEO includes anything on your website, including but not limited to blogs, product copy, website copy, HTML, tags, and images.

Off-page SEO can happen away from your website; examples include backlink strategy, guest posting, citations, social media and offsite content marketing.

Lastly, technical SEO is anything technical in relation to your website, like site indexing, speed, structure, accessibility and allowing bots to crawl your website easily.

What is HubSpot and How Do You Help?

HubSpot is a marketing platform that allows you to bring your complete marketing strategy under one application. At ROAR, we can help you optimise this and amplify your inbound marketing efforts.

How Long Should a Page of Content Be?

The general rule of thumb for content should be 300+ words per webpage. This is dependent on the topic and complexity of a webpage.

Is It True That I Can Buy Backlinks?

Yes! You can purchase backlinks from trustworthy websites with a good domain score. It’s important to note that many backlinks from lower domain authority sites can reflect poorly on your organic rankings, so be cautious and choose wisely.

How Long Will It Take To Rank Organically on Google If I Do SEO?

Ah, the typical how long is a piece of string question. At ROAR, we are committed to doing SEO for our clients correctly to avoid any drops in performance or blackhat, dodgy techniques. To rank organically on Google will take time and effort. If you want a quick fix, check out our PPC services.

Improving your organic ranking can take 2-3 months of SEO actions to start seeing real, sustainable results.

How Much Does ROAR Charge for Managed Services?

Our SEO-managed services start from around £900 a month. Shall you want to explore each service individually, set up an exploratory call to discuss your options.

If I Cannot Afford Managed SEO, is There Another Option?

We know that our managed SEO services are only financially viable for some! That is why we created the DIY SEO Platform, a cost-effective platform for small businesses who want to take hold of their SEO and learn along the way. Check it out here.

If our ROAR Digital Marketing FAQs haven’t answered a burning question of yours, feel free to get in touch with our team at [email protected] or 0191 280 4140