Search Engine Marketing Agency in Newcastle (Online Growth)

Alreet Newcastle business owners, marketing teams and CEOs, it’s no secret that driving business growth will be one of your business goals. Am I wrong? Nee chance. ROAR is a strategic search engine marketing agency in Newcastle, and we can help you. 

Here’s a fun fact for all of you: 46% of all searches on Google are made to discover a local business in the search results. We imagine that’s how you found us, but let’s dive into how our North East team can increase your business growth. 

At ROAR, we work with businesses of all sizes, whether international or on our doorstep in sunny Newcastle. The beauty of this is we can collaborate on your project by meeting in person, bouncing ideas off of each other and having a real, connected conversation not based on WIFI quality. 

Before we jump in, make sure you download your free ultimate guide to hiring a search engine marketing agency here.

Here’s how ROAR can help you as a search engine marketing agency in Newcastle: 

• Target the potential customers that are on your doorstep.

Local SEO (search engine optimisation) optimises your online presence to ensure you are visible for searches in and around your area. Local SEO focuses on propelling your business to the top of searches for your products or services when users require a local solution. 

Why is this valuable? Well, 80% of local searches convert. So, By implementing an effective local SEO strategy, businesses, even smaller ones, can compete with the big dogs in their local area by increasing their online visibility and attracting more customers. 

• Run two free audits on your existing SEO campaigns and/or PPC (pay-per-click) strategy.

At ROAR, we understand how important it is to get a feel of a business before working with them. This is why we offer two incredibly valuable free audits for businesses. One is an SEO audit focusing on a website’s organic marketing strategy or current organic performance. The other reviews your current paid search advertising strategy to analyse your target audience and current targeting. 

• Boost not only your local visibility but nationally and globally.

Here at ROAR, we aim HIGH and want our clients to aim even HIGHER. We understand the value of businesses having a strong local presence, but we know that the sky is the limit for most businesses and reaching their goals requires a little extra. 

Our SEO Management services are the best bet for businesses who want to maximise their organic online reach. Through our tailored digital strategies, including content creation, paid search and optimisation, our suite of search engine marketing services intelligently establishes and develops your authority. 

Through paid search advertisements, we research and understand who your target customer is. This is then supported by clever, appropriate advertising copy being written, and the PPC journey begins. We bid on the key terms your business hopes to rank for and ensure that your PPC investment sees a solid return on investment by increasing your website clicks, traffic and conversions.

At ROAR, we believe in spreading our knowledge far and wide, to master SEM, check out our blog here.

• Create written content that establishes your online authority. 

Our content creation and optimisation services put your business at the forefront of your audience’s mind regarding industry authority and knowledge. We use a ROAR original, trademarked strategy to create website content that is relevant, authoritative, helpful, and audience-focused. All of these provide content signals to search engines like Google that your website is valuable to audiences, leading to a higher ranking on SERPs (search engine results pages). 

Ignoring written content creation is a no-go in 2023, with content marketing costing 62% less than traditional marketing and generating about 3 times as many leads.

• Accurately track and analyse website performance.

What is all of the above with no tracking or analytics? Pointless. Tracking and analysing your website performance regularly is critical for nurturing your online performance.

Search engine marketing requires more than a setup up-and-go kind of motion. You have to further optimise each of your digital strategies and channels to see a consistent stream of results. 

For example, If you set up a paid search advertisement campaign and let that go into the wind for 6 months, you could end up with 0 additional traffic, appear for the wrong key terms and be down a whole chunk of your marketing budget, But, by revisiting this campaign often (we recommend monthly), you can optimise your campaigns better towards hitting targets, meeting business goals and truly seeing the results you want. 

Fancy all this and more from a company on your doorstep in the toon? Whether PPC or SEO, Newcastle-based ROAR is ready and waiting for a new challenge.