Maximising Your Online Reach: The Benefits of SEM Services
Having an online website and no online reach is kind of like having a shop with its shutters down 24/7.
You could have a unique, in-demand product or service at your disposal, but if no one knows you exist, you’re not shifting sales.
Search engine marketing (SEM) is like an umbrella term for multiple digital marketing strategies that go hand in hand together. Mainly, SEM services use a mixture of SEO (search engine optimisation) and PPC (pay-per-click). These tactics are implemented to create an effective SEM marketing campaign.
SEO and PPC are vital strategies to facilitate online growth, reach and brand awareness by showcasing your business in the top paid and organic results on search engines. It’s trackable also, with 66% of distinct search queries resulting in 1 or more clicks; having an online reach is critical to attracting users at the awareness stage of the funnel.
Before we talk a little bit about the benefits, be sure to download your free guide about hiring an SEM agency here.
Let’s jump into the all-important benefits of SEM services, shall we?
Increase Brand Recognition
Launching an SEM campaign is all about creating an online presence with authority and being present when your target audience searches online. Implementing an SEM campaign can develop your business’s presence on SERPs (search engine results pages). This means appearing as the top paid search result of the top paid organic search results – or even both! In fact, If a brand appears several times in search engine results, it’s said that 50% of users are more likely to click.
Increase in Web Traffic
Having a steady flow of website traffic is vital for a consistent business. However, seeing that sweet increase at the start of your SEM journey is a feeling like no other. Increasing your website traffic comes from securing the critical spots on SERPs if you’re the readily available top option; your website traffic should increase due to ease, convenience, and authority. Research has shown that ranking #1 generates a typical CTR of 39.8%.
Easy to Review
One of the key benefits of opting for SEM services is that they become 10x easier to manage and review. By opting for managed SEM services, you need not worry about setting up or analytics digital analytics – Digital analytics are quantitative measurements of how online content performs. This includes advertising campaigns, social media, and websites. Businesses that outsource support in these areas allow you to focus on other work areas and fine-tune your focus.
Many search engine marketing agencies will have a reporting process in place that keeps you up to date witty our current SEM campaigns. For example, here at ROAR, we choose automatic reporting, which means our clients never miss an update and are always filled in appropriately promptly.
This one leans more toward the PPC side of SEM services. Through PPC campaigns, there is the option to target your potential or ideal customers based on a multitude of metrics. This can include age, gender, location, interests etc. Access to a digital strategy allows businesses to fine-tune their campaigns and hone in on the right people – which avoids casting your net too wide and placing your ads in front of too many people.
Consistency is key – right? Our last key benefit of using SEM services is consistency and reliability. It’s not rocket science if you continue to implement an SEM strategy, including ads, you will undoubtedly see consistent traffic to your website.
There is no drop-off anxiety, and actually, continuing to run paid ads through SEM means you can discover new traits about your audience, which can better inform your targeting. This will strengthen your ads and ultimately create a more targeted, dynamic and accurate way of securing your desired website traffic.
ROAR is a full-service search engine marketing agency specialising in intelligent, results-driven and ROI-maximising strategies for clients across various industries.
Speak to our specialists today and better understand how we can improve your business’s digital strategy.