How to Hire an SEO Agency to Support your Business
How to hire an SEO agency doesn’t come with a step-by-step guide, although we know it would feel more manageable if it did. When hiring an SEO agency to support your business, we have some tips.
Why hire an SEO Agency?
There are plenty of reasons to hire an SEO agency and knowing what they do is critical. From taking an extra job off of your plate to having a knowledgeable professional on hand to answer your queries.
Outsourcing shouldn’t be a quick fix but, in fact, an investment into a strong working relationship between the two businesses as they become an external extension of your marketing team. But a lot of questions arise when deciding to hire an SEO agency.
How to hire an SEO Agency
How can an SEO agency help build your business?
How do I hire the right SEO agency?
Get these questions answered and more with our FREE downloadable guide – How to hire an SEO Agency | The Ultimate Guide.
There are plenty of SEO agencies out there. In 2020, SEO ranked the 4th most outsourced service by marketing professionals worldwide. Some of these agencies may specialise in a chosen industry. Not every agency is for everyone though, so let’s dive into our top tips for hiring an SEO agency to support your business.
Know what you need
Deciphering between the different strands of digital marketing is the easy part. Knowing which variants of digital marketing you need, not so much. This requires you to assess your business and truly identify where your weaknesses lie.
Knowing how quickly you need the solution is vital to which marketing channel you choose.
For quick results, PPC should be your top pick. With the right ads and budget, your website can be boosted straight to the top of search engine result pages in no time at all.
For medium-term results, look to social media and PR. Building your social media presence may take some time and dedication but once your account takes off it is well worth the wait. Shares, likes and comments organically grow your reach and once you’ve built a solid following online these should flood in no bother.
Long-term results, come with SEO. It may take longer than PPC but in the long term may have the most benefits. Optimising your website and content for SEO can help your site rank top for a range of keywords and phrases across your website.
Understand the services
An SEO Agency likely offers a range of services so take the time to look through them and understand which ones, if any, are the right services for your business.
If from the website you don’t think an agency has what you need, move on. It’s perfectly fine to shop around a little to make sure you’re hiring the right agency for you. It may even help develop your knowledge by looking through sites.
If you think an agency has the potential to fulfil all of your SEO needs, reach out. Any worthwhile agency will appreciate direct contact, whether it be a phone call or an email. Any burning questions you have about their process should be able to be answered over the phone on that initial contact.
It’s all about reviews.
If we’ve said it once, we’ve said it a thousand times. Look at an agency’s reviews. A website might boast about excellent services and results to be desired, but in reality, they may leave something to be desired.
Reviews are the most accurate form of judgement an agency can receive because, realistically, they have no control over what people say. If an agency has no reviews, it can say just as much as negative reviews, especially if they boast an array of clients elsewhere on the site.
How to hire an SEO Agency to support your business
Let’s bring all of the key points together.
Knowing what you need from an agency is the first stepping stool, then understanding and deciding which services an agency offers fit what you need. These are the fundamentals, identifying the problem and establishing the possible solutions.
Then you read reviews and contact agencies. Putting the feelers out for you to see how agencies respond to your initial approach. From this, you can feel an agency’s vibe and how they work with clients. From here, you can book meetings and calls to understand what their business stands for and how they work.
Finding the best agency for your business needs may take time, but it will be well worth it once you’re in a solid outsourcing relationship with your agency of choice.
Are you ready to boost your digital marketing?
Here at ROAR, we offer SEO and PPC services for your business.