How to Choose the Right PPC Advertising Management Services

Although nearly 50% of small businesses run online advertising, pay-per-click still needs to be explored by many businesses. If you need PPC advertising management services from an external agency, you’re in the right place! This blog will clear up the common misconceptions surrounding PPC and tell you what to look for when searching for a PPC management agency. 

Busting PPC Myths 

Some people may believe that having their PPC campaigns on autopilot can save them time and produce the same results. As with most things in life, what you put in is what you get out! And although this phrase may sound cheesy, it works well when it comes to PPC!

So if you want to try your hand at PPC, follow the detail-orientated process that PPC entails, along with the frequent monitoring and A/B testing (The method of testing two variables to see which has the best performance). 

“The only search engine I need to invest in for PPC is Google”, false! Although a whopping 92.7% of all global searches occur on Google. Other search engines, such as Yahoo and Bing, are search engines that should be explored as well. 

If you’re searching for reliable, game-changing PPC advertising management services, download our free guide ‘Why hire a PPC agency’ for everything you need to know. 

These search engines come with less competition and may help you gain a better ROI (return on investment) and increase your conversion rate.

Let’s move on to budgeting for paid search campaigns, a considerably sized budget you can use for pay-per-click helps massively. However, throwing money at your campaign will not take it from zero to hero. Your budget for PPC advertising services depends on factors unique to your business, such as your overall marketing strategy, industry and company size.

Small to mid-sized companies spend nearly $10,000 on their PPC marketing campaigns. According to reports from Google, it’s estimated that every $1 spent on ads generates $8 in profits!  

Google Ads and Analytics – What’s the difference?

Google Analytics is a tool that provides a detailed and in-depth review of your website performance and integrates with other platforms such as Google Ads, data studio and search console. Depending on the size of your business, you can get everything you need from the free version of Google Analytics, as the paid version (Analytics 360) begins at $150,000 per year. 

Whereas Google Ads is a paid advertising platform for PPC. This is where the advertiser pays a fixed price for every click their ad gets for that campaign. Google ads are an excellent method of driving qualified website traffic (users most likely to become customers) to your website, increasing the likelihood of them converting as they are already interested in your business’s products or services.

Furthermore, Google Ads also allows you to deliver ads to your target audience via mobile and desktop, allowing your business to show up on the SERP (search engine results page) when your target audience is looking for services or products your business offers. 

This can become overwhelming if you have no experience; if you still want to do your own customer PPC, I recommend you check out Google’s support page on creating a campaign. Here you will find a more in-depth overview of the types of campaigns available, tips on optimising your campaign and relevant links to other pages that can provide helpful information. 

However, suppose you’ve had a scroll and realised that you may need more knowledge or need more time to do all this on your own. In that case, you may benefit from a PPC management agency. ROAR is here to help; check out our PPC management services now!

What to Look For In PPC Advertising Management Services

Suppose a PPC management agency has partnerships with Ad platforms you use or want to use. Although there are different partnership tiers, an agency having any tier-level partnership with any major ad platforms such as Google and Microsoft indicates that they know what they’re doing and will deliver high-quality results. 

Agencies with partnerships with major ad platforms will have employees working on your account that have completed platform-specific tests indicating their level of knowledge.

Big on Data: Another indication of a good PPC management agency is that they’re data-driven. With a vast range of marketing methods, it can quickly become overwhelming and expensive. Every idea must be tested, which involves spending money.

Therefore, when looking for a PPC management agency, ensure they’re big on data. Making informed decisions based on the data can help maximise your return on investment by analysing the top-performing ads and discovering valuable keywords. 

Certified Professionals: You want the best return on your ad spend, right? To get that, ensure the agency running your Google Ads has trained and certified professionals working on your account. This will help deliver the best results and boost conversions.

Communicate: Like in all aspects of business, communication is a crucial component, and this is no different. Communication between yourself and your PPC agency regarding the progress of your campaigns should be completely transparent, as you should be able to see where your money is going and what results you’re getting in return. By asking a PPC Management Company some key questions, you’ll quickly be able to determine if they are the right fit for your business. If the agency tries to withhold information and keep secrets get out of there!

So what other responsibilities does a PPC Management Agency have when working with a client? Find everything you need to know in one of our recent blogs, ‘The Responsibilities of PPC Management Companies.’

Working With a PPC Management Agency

The relationship between yourself and the PPC company must be two-way. Communicating your expectations and business goals is a great start. This will allow the agency to develop a tailored and strategic plan to help meet those goals and expectations. 

Without goals and expectations, it’s impossible to deliver results. If you have yet to decide your business’s direction, what are you waiting for? Chat with your team and set some goals! 

A PPC Management agency should be aware of the responsibilities and expectations surrounding their work within your business.

Lastly, make sure you remember that you’re not the expert, and no one is expecting you to be. Still, luckily for you, the agency you’ve hired is, so make sure you listen and take on board with what they’re saying, as this advice will help your business. However, this is not to say you can’t ask questions, keep in mind, ‘there’s no such thing as a stupid question.’ Asking questions will help you learn and know the ins and outs of your campaign.

Ready to see your conversions skyrocket? Take action and contact us today!