Customer Satisfaction and Brand Loyalty (Maximise With Email Marketing)
Email marketing has many benefits including, smooth communication, product promotion and content sharing. Let’s take a look at how email marketing can increase customer satisfaction and brand loyalty for your business.
What is email marketing?
Email marketing is a digital marketing technique which allows businesses to connect with their audiences. Businesses are able to promote their products, services, news and content via email.
As email marketing becomes more modern, it has slipped away from basic mass email sending to a more personalised, unique approach.
There are lots of benefits, including increased return on investment, more lead generation, increased website traffic etc.
Email marketing is an incredibly vital marketing channel businesses can use to promote products, services, blogs and content. It aids in keeping your community up to date on all happenings and the latest news, launches and offers going hand in hand with your marketing efforts.
Email marketing plays a crucial role in your marketing strategy; check the do’s and dont’s of email marketing to make sure you get started on the right foot.
Increase Customer Satisfaction and Brand Loyalty With Email Marketing
Treat your audience with special offers
Increasing brand loyalty is one of the main reasons businesses use an email marketing campaign. Definitely treat your audience to some offers and discounts on your products every now and then, everyone loves a bargain😉
Those customers who follow your brand and business as it grows to expect some special discounts and offers here and there. This is down to giving them with an incentive to remain loyal to you. Consider birthday promotions and loyalty programmes.
Personalise your content
Studies show that over 90% of consumers love and appreciate personalised content from businesses. It makes the reader feel as though the email was specifically made for them and tailored to their interests. It will result in your customer feeling more valued by your brand and a part of the community. Personalising content will form an emotional bond between you and the customer which increases loyalty.
There is a fine line between too much and too little email content. Create a schedule that works for you and stick to this to remain consistent in sending out your emails. Don’t assume consistency relies on constant contact with your mailing list. You never want to appear spammy or annoying but appear consistent and informative.
Consider segmenting your email list
Popular sportswear brands such as Adidas and Nike segment their email lists into various categories. These segments can be footwear preference, gender, age etc. This helps them target the right people when sending out their marketing campaigns.
They make sure they promote the right shoes or clothing to the right segment area. This shows a commitment to promoting relevant products to the right people who will be interested.
Build emotional connections through value and experience
Many marketers believe that email marketing is solely responsible for driving more conversions, it can and it is certainly a factor. However, when considering how email marketing can increase brand loyalty remember the customer experience makes a massive difference. You have an opportunity to take your customer journey and experience to new levels. You can do this by including a variety of different content in your email marketing campaigns.
Incorporate interesting content.
Consider using snippets from recent blog posts to draw attention whether it be in the subject or as a teaser to link to the full blog. UGC (user-generated content) such as social media posts or testimonials from happy clients or customers would work well. People love to see people as it allows them to visualise themselves within the content. Consider entertaining content in your emails like videos involving your company and employees or even customers but remember to consider data usage and loading times!
If you’re considering email marketing to improve your customer satisfaction and brand loyalty, or need a second opinion on your current strategy, check out our Digital Marketing Consultancy services.