How Does HubSpot Work and What Can It Do?

At ROAR, we know the power that HubSpot can have on businesses of all sizes, but how does HubSpot work? What benefits does it have, and how does it support businesses on the road to business growth? HubSpot is a popular platform with over 184,000+ businesses on the platform.

Let’s deep dive into ‘How does HubSpot work and what it can do for businesses.

What is HubSpot?

HubSpot is an inbound marketing and sales software designed to help businesses attract more customers, convert leads and ultimately close sales. It can be integrated into your website to capture visitor information and data. As a cloud-based platform, it can sync all of your data across different teams and devices.

It is a web-based platform, which means it can integrate seamlessly with your website without downloading additional software.

What is a CRM?

CRM stands for ‘Customer Relationship Management’. It is a technology that manages all of your business’s relationships and interactions with prospects and potential customers. HubSpot CRM works across various business areas, including marketing, sales and customer service.

HubSpot CRM supports businesses looking to improve their operational process and CRM. It’s a fantastic tool for any business hoping to improve its operational process and customer relationship management, ensuring customer satisfaction.

HubSpot CRM has desirable features for businesses such as:

• Calendar synchronisation with both Gmail and Outlook to easily update contacts.
• Real-time chat allows businesses to chat with potential customers and nurture your relationships. 
• Activity tracker allows you to keep track of calls, emails and users’ contact information. 
• Pipeline visibility allows you to see how close a user is to purchasing.

How Does HubSpot Work? 

HubSpot works by helping your business function smoothly. From the first time, someone sees your business to your email communications. To move down the funnel to speaking with your sales team.

Thanks to HubSpot, all this data and process is kept in one web-based platform. This makes tracking, scaling, and breaking down sales data easier. 

What Can HubSpot Do?

HubSpot attracts businesses for a few reasons. 

• Host both web pages and landing pages.
• Create blogs and email sequences.
• Automate communications.
• Track leads and sales calls.
• Manage interactions with your leads and customers.
• Analyse campaign success and track the user behaviour of your leads and customers. 

What Specific Features or Tools Does HubSpot Offer?

HubSpot offers a range of tools and features designed to improve how small businesses operate. These include:

• Contacts

Businesses can keep track of all their contacts and manage what stage of the marketing funnel they fit into. HubSpot also has a ‘target accounts’ feature that can help streamline the process of targeting specific accounts. You can also track business calls here, keep track of notes, and assign the next steps. 

• Conversations

Conversations allow businesses to assemble email snippets to make emailing more efficient and less time-consuming. Live chat flows are also tracked here, with the opportunity to view and manage communications through Facebook live chat.

Inbox keeps track of all emails and inbound responses from your team members. This is crucial as it can help your business keep track of work-client agreements and prepare you for any unexpected communication issues. They also offer AI inbox tools to help curate emails using artificial intelligence.

• Marketing

This is where it gets juicy for businesses. Marketing in HubSpot offers a range of tools and insights to change your outbound marketing efforts completely. From email marketing, including templates, automation and email tracking, to landing page creation and optimisation. 

In here, you can also manage blogging, social media output, SEO, and lead captures. All of these contribute to a strong marketing output, allowing you to manage, maintain and grow your business through multiple channels.

• Sales

Sales allow businesses to track a few things: current prospects, deals on the table, financial forecasts, and orders in the pipeline. You can also set up meeting links that fit your diary and block out space in your calendar. And keep track of quotes and payments and view analytics of sales made. 

• Service

HubSpot is a customer-focused platform, so a ticket support area of the software is crucial. In this area, you can track tickets created through live chat and form submissions on your website – so you can catch all of them.

• Automation

Automation is one of my favourite parts of HubSpot, and that is because of its sheer ease of setting up any workflow or automation. At ROAR, we have been recently experimenting with our new newsletter, and automation makes the process so much easier. Using lists full of signed-up contacts, 

HubSpot allows us and other businesses to send out email communications automatically. This, as part of a workflow, can be followed up automatically by more emails, follow-ups and tasks for your team to complete based on what stage they are at in your email marketing funnel.

• Reporting

HubSpot also offers in-depth reporting through its analytics tools that focus on sales analytics, traffic analytics and content analytics. You can also integrate your HubSpot analytics tool into third-party software like Zappier, Zoom, Google Meet, and Gravity Forms. 

HubSpot offers small businesses a dashboard that shows analytics about created contacts, assigned contacts and deals closed/won. This is super helpful for businesses looking for a customer relations tool and one that provides analytical data. 

How Does HubSpot Work in Marketing?

How does HubSpot work in marketing? Well it is designed to help businesses attract more customers, convert leads and ultimately close sales. It can be integrated into your website to capture visitor information and data. As a cloud-based platform, it can sync all of your data across different teams and devices.

HubSpot CRM works across various areas of your marketing strategy, including marketing, sales and customer service teams. It’s a fantastic tool for any business hoping to improve its operational process and customer relationship management. HubSpot can help businesses to reach more customers, leading to a 10% increase in web traffic. 

For more, see our blog on ‘How to Use HubSpot for Marketing.’ 

What is a HubSpot Agency Partner

ROAR is a HubSpot Agency Partner, which means we have met HubSpot’s criteria for demonstrating higher expertise using the software. It also means our knowledge of the configuration of HubSpot tools such as marketing, sales and services is significantly high. This allows us to accurately and efficiently support companies to automate their business processes and help them on the journey to achieve their goals. 

Let our experienced team take control of your HubSpot to ensure you receive the best possible return for your investment. Contact our team today!