24 Ideas for A Successful 2024 Marketing Plan

Are you ready to take your marketing efforts to the next level? It’s time to start planning for 2024 and setting goals for your marketing strategy. To help you get started, we’ve compiled a list of 24 ideas for a successful 2024 marketing plan that will help you stand out from the competition and achieve your business objectives.

Are you ready to make 2024 your most successful business year yet? As the New Year approaches, create your 2024 marketing plan and set new business goals. 

ROAR is here to help your business generate a marketing strategy full of ideas to elevate your business in 2024.

SEO

SEO

It would be criminal for a search engine marketing agency to leave SEO off of this list. Search engine optimisation helps your business’s website organically rank for search terms related to your company and used by your audience. A well-curated SEO strategy will be crucial in 2024.

SEO Fact: 53.3% of all website traffic comes from organic search.

Internal Linking

Internal linking is a handy tool most commonly used within an SEO strategy. It involves hyperlinking blog content and webpages on your website together to help search engines better understand your content. By helping search engines find, index and understand your webpages, you can strategically use internal linking to boost page authority and see your organic rankings increase. 

Internal Linking Fact: 24% of businesses spend more time building internal links than external links.

Optimise for Voice Search

Optimising for voice search will aid your business through the rise of vocal searches. Your website and its content should be written with voice search in mind, ensuring all written copy is clear concise and can provide search engines with correct answers. This will increase your chances of appearing for featured snippets on search engines – which 50% of voice search results rely on. 

Voice Search Fact: 77% of adults aged 18 to 34 years use voice search on their smartphones.

Build Backlinks 

Focussing on backlinks in your 2024 marketing plan will help you enhance your organic rankings. Backlinks are links from other websites that point back to your site. Backlinks, if they come from healthy websites with good authority, can affect online rankings. Suppose healthy websites are linking back to your content or website. In that case, it can signal to search engines like Google that your website is valuable and provides helpful content and information, presenting you as an industry thought leader. 

Backlink Fact: Around 67.5% of SEO experts believe backlinks impact search engine rankings.

Paid Advertising

PPC

PPC or pay-per-click advertising involves securing ad space on search results, third-party sites, and the web. It requires a budget, well-researched targeting and knowledge about your audience to ensure your ads bid on the right search terms to secure ad space. 

PPC Fact: Over 50% of ad clicks happen on mobile devices.

Paid Social

Paid social media is similar to PPC but focuses solely on ad appearance on social media channels. Paid social allows you to advertise directly to your audience on social media using infographics, carousels, resources and imagery to secure clicks and information about leads.

Paid Social Fact: By the end of 2022, social media ad impressions volume was more than 30% higher than the previous year.

Social Media

Giveaways

Giveaways are light, fun, yet effective ways to increase engagement, particularly on your social media channels. Giveaway something relevant to what your business offers or sells and some general gifts people will love.

We recently held a giveaway for a free 2-hour digital marketing consultancy session and a free SEO Bomb®. Entrants were required to tag their business in the comments, which received a large amount of engagement, more than usual.

Giveaway Fact: Giveaways have a conversion rate of nearly 34%.

Influencer Marketing

The rise of influencer marketing has been staggering, as over 80% of marketers now have a dedicated influencer marketing budget. Influencer marketing activities use content creators and influencers to speak about and use a product or service and recommend this to their audience to drive engagement.

Influencer Marketing Fact: 17% of marketers plan to invest in influencer marketing for the first time in 2023.

Infographics

Infographics are used primarily on social media to showcase your knowledge and provide insight and education to your audience. They are a great way to drive social media engagement and establish your brand/business as a thought leader. 

Infographic Fact: Infographics are 30 times more likely to be read than a written article.

Find New Social Channels

Social media is ever-evolving, and often there’s a new social media platform or marketing channel out before you can even catch up on current trends. Research the platforms your buyer persona or target market uses the most. This can help you determine the social media channels and platforms that you should be utilising.

Social Media Fact: 84% of marketers recognize multichannel campaigns are more effective than single-channel ones.

Website

Blog Writing

Blog writing is a crucial part of the strategic marketing plan at ROAR; we even offer it as part of our digital marketing services. Blog writing helps businesses showcase their knowledge and expertise through writing informative, helpful content designed to speak directly to your audience’s queries and pain points. By optimising them for SEO, these blog articles can increase your online visibility on SERPs (search engine results pages).

Blog Writing Fact: 77% of Internet users read blogs.

White Papers and Resources

White papers and resources are a great way to provide in-depth insight to your audience while increasing your lead generation in 2024. Resources are long-form, downloadable content generally covering a focus topic. You can make these resources paid for or simply free with the user’s requirement to provide their email address. This can help increase your email marketing contacts list and also showcase your expertise.

Resources Fact: 60% of B2B marketers have used white papers in the last 12 months, and 43% say they’ve produced the best results in the previous 12 months.

Popups

Popups are a great way of keeping website visitors engaged on your site and enticing them with new offers and launches. We use popups to ensure that website visitors are targeted with offers and unique things that would provide value to them. A few examples of this are free website audits and free Google Ads review sessions. 

Popup Fact: Mobile popups convert an average of 6.57% of visitors, while desktop popups convert only 3.77%.

Events

Event Sponsoring

Sponsoring an event can be great marketing for businesses. The key here is to pick specific events relevant to your sector or that your audience is likely to attend. An example is ROAR Digital Marketing sponsoring a ‘National Small Business Awards’. This would put us directly in front of businesses needing support with their search engine marketing.

In most scenarios, sponsoring an event means you feature on the advertisements for such events, on event banners and are invited to the event. 

Event Sponsoring Statistics: 80% recommend brands that sponsor a live music experience to their networks.

Webinars

Webinars are fantastic sessions that allow you to connect with an audience in real-time and build relationships. Webinars are online sessions where you present something valuable to an audience. An example of a webinar would be ROAR hosting a 30-minute session on ‘How to Accurately Track Online Performance Using GA4’. 

Webinar Fact: 46% is the average conversion rate of all types of webinars as of 2023.

Seminars

Seminars are very similar to webinars – but they’re held in person. The plus side to hosting an in-person webinar is that you are in the room with those interested in what you have to say – and your business. This can open the door to more conversation post-webinar and allow attendees to get a feel for you and your business. 

Seminar facts: Corporate events and seminars hold the majority share of 27.7% of the events industry.

Expos

We strongly recommend fitting some expos and conferences into your 2024 marketing plan! Expos and conferences are new for ROAR in 2023, but we’ve found them to be a great hit. Expos are essentially large buildings filled with businesses, and attendees are encouraged to visit stands to learn more about what each business does. These allow you to present your brand to potential customers in person and will allow you to begin conversations that you may not have had over a DM.

Expo Fact: An eye-catching stand is the most effective method for attracting attendees, according to 48% of exhibitors surveyed.

Networking

No networking is not just heading out to an event for a mooch and a cappuccino. Effective networking means getting out, getting involved and opening conversations with potential customers and clients. You can use Eventbrite to find networking events occurring in your local area. 

A tip from ROAR would be to head into these events with a tagline-style description of what exactly your business does and what value you offer to customers. 

Networking Fact: Around 40% of people network more online than in person.

Media

Podcasts

Podcasts are usually sit-down talks between you, a member of your team and a guest where you discuss ongoings related to your industry or business. They are fantastic ways of connecting with your audience as they are often unscripted and raw, providing your listeners with real insight into your values, opinions and behind-the-scenes content.

Podcast Fact: Podcast listenership in the United Kingdom (UK) has increased yearly, reaching an estimated 21.2 million listeners in 2022.

Video Content

Videos are a great way of engaging your audience and allowing them to absorb information more easily. Some content can be turned into video content, including blogs, infographics and news. Piece-to-camera videos featuring your marketing team can also increase recognisability and engagement.

Video Content Fact: 86% of businesses use video as a marketing tool.

Email Marketing

Email marketing is a new marketing tactic we are adopting at ROAR in 2024. We have been working on a strategy to provide our subscribers with educational and informational value while building our relationships and encouraging them to be confident in ROAR and our services to support them. 

Email Marketing Fact: In 2022 alone, 333.2 billion emails were expected to be sent and received daily. 

Other

Google Trends

Google Trends is a great way to find out what is trending right now online, and use this to your advantage by creating a strategy including the trends. For example, if a weather warning is released ongoing within January, use this to talk about and relate to your business and industry or products. This is an opportunity to jump on content creation and target current pain points or topics of interest for your audience. 

Community Engagement 

Community engagement and local initiatives are great ways to support your 2024 marketing plan and boost your presence locally. For example, ROAR has recently sponsored Gateshead FC for the 2023.24 season to support a local football team and project our business to a new audience. 

Community Engagement Fact: 80% of FSB (Federation of Small Business) members stated they have volunteered and/or contributed to a local community organisation or charitable cause in the last three years.

OOH Marketing

OOH marketing isn’t just us being wowed by marketing. It stands for ‘out of home marketing’, consisting of traditional marketing methods such as buses, billboards and telephone boxes – everything outside a consumer’s home. 

OOH Marketing Fact: 26% of people visited a store as a result of seeing an OOH ad.

Ready to maximise your 2024 marketing plan? Contact ROAR and discover how our team of specialists can help you uncover hidden opportunities and drive growth for your business.