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WEBSITE ANALYTICS SERVICES

DATA-DRIVEN INSIGHTS THAT MEASURE, INFORM, AND GUIDE.

Strategic tracking that reveals your true online performance

Identify growth opportunities through user behavior analysis

Analytics structured to capture every important interaction

Google Partner
Good Work Pledge
Ecologi
Cyber Essentials Certified

ROAR were super useful in educating us on the areas of our site that needed improved tracking and then providing us with immediate options to action this. We went ahead with a GA4 setup and can now track all essential actions on our site allowing us to gather more specific data on our audience. This has led to us making some super important decisions around both our content and offering.

Anna Devitt

Marketing Manager

Duo Global Consulting

Ready to make waves?

Whether you’re looking to scale or ready to launch, book a free discovery call with a specialist today.

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MEASURING WHAT MATTERS

IS YOUR WEBSITE PERFORMING AT ITS BEST?

Without proper analytics, you can’t know how your site truly performs. Understanding user behaviour, tracking conversion paths, and measuring real performance across different devices gives you the full picture of your digital presence.

Let’s look at what makes website analytics so crucial:

40%

BOUNCE RATE

Users leave sites that take over three seconds to load

1.9

SECONDS

Average load time for UK websites - how does yours compare?

75%

HIDDEN

Most businesses only track a quarter of their important user interactions

89%

BAD DECISIONS

Business decisions fail without proper data analytics

58%

MOBILE USERS

Over half of web traffic now comes from mobile devices

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ANALYTICS THAT DELIVERS

TURN YOUR DATA INTO BUSINESS GROWTH.

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RELIABLE DATA

ACTIONABLE INSIGHTS

CLEAR REPORTING

Digital performance needs proper measurement. We help you track what matters, understand what works, and identify opportunities for improvement.

Three people sitting on a couch, focused on a laptop.

CLEAR DATA. BETTER DECISIONS.

ANALYTICS THAT GUIDES YOUR STRATEGY.

Raw data doesn’t help your business grow. But properly tracked and interpreted analytics shows you exactly where to focus your efforts and marketing spend.
Our approach turns complex analytics data into clear business insights. We track every marketing interaction to show which channels drive real growth, mapping the true impact of each touchpoint in your sales funnel.

  • Identify your most valuable traffic sources
  • Spot opportunities for better conversion rates
  • Get clarity on your return on marketing spend

ROAR PPC SERVICES

REACH YOUR AUDIENCE WHEREVER THEY SEARCH, SCROLL, OR STREAM

GA4 AUDIT

GA4 SETUP

REPORTING

GA4 AUDIT

UNDERSTAND YOUR ANALYTICS PERFORMANCE

Our GA4 audit service examines your current analytics setup to identify gaps and opportunities. We review your tracking configuration to ensure you’re capturing accurate, meaningful data.

  • Setup Review: We analyse your current GA4 configuration for accuracy and completeness
  • Gap Analysis: Our team identifies missing tracking and opportunities for better insights
  • Clear Recommendations: Get practical steps to improve your analytics performance
Two women collaborate at a table, surrounded by a laptop and papers, engaged in discussion and planning.

GA4 SETUP

START TRACKING WHAT MATTERS

Our comprehensive GA4 setup service builds your analytics from the ground up. We create a tracking structure that captures every important interaction on your site.

  • Complete Configuration: We set up GA4 to track all your important business metrics
  • Custom Events: Our team creates specific tracking for your key conversion points
  • Clear Documentation: Get full details of your setup for future reference
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REPORTING

DATA THAT TELLS THE WHOLE STORY

We turn complex analytics data into clear, actionable reporting dashboards. Our automated dashboards show you exactly what you need to know about your site’s performance, eradicating confusion and distraction.

  • Custom Dashboards: We build reports focused on your specific business goals
  • Automated Updates: Our team sets up regular reporting that saves you time
  • Clear Insights: Get updates that highlight what matters to you and your business
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BRANDS THAT CHOSE US AND SCALED

469%

Increase in conversions

900%

Increase in conversions

Interbacs

161%

Increase in conversions

125%

Increase in conversions

256%

Increase in conversions

1,500

Conversions from Google Ads

4100:1

Return on ad spend

48%

Increase in conversions

1,750

Leads generated

51%

Increase in organic traffic

496%

Increase in conversions

31%

Increase in conversions

Warren Access

20%

Increase in conversion rate

686%

Increase in SEO conversions

522

New lead conversions

100%

Visibility increase

210%

Increase in revenue

31%

Increase in conversion rate

CUSTOMER REVIEWS

REAL WORDS FROM REAL CLIENTS

We have been working with the team at ROAR to increase our online search visibility. The team have been great to work with – putting together a clear roadmap of priorities and identifying a back-end issue early on, which was having an impact on our rankings.

We’ve seen a significant and steady increase in visibility and keyword rankings over the few months we’ve been working together and are really pleased with the results so far. Particular thanks go to Josh and Ella, who are our day-to-day contacts and always very responsive and helpful!

Stephanie Knox

Marketing Controller

Universal Wolf

The ROAR Digital Marketing team is full of experts who understand our brief, take it away and implement a plan to ensure the best results. We now have a more strategic SEO programme in place and ROAR understands that we don’t want to just increase our search terms and Google rankings, but we want to generate better leads for our services. We are untouchable in terms of SEO because of the geniuses at ROAR, and they provide us with great insights into our competitors to help keep us ahead of the game in everything we are doing.

sam

Samantha McGowan

Digital Marketing Manager

3173 Group

Choosing the right digital marketing partner can be quite daunting, After meeting ROAR I realised they were a genuine, honest professionals who care about their reputation and quality of work, We worked with ROAR for 12 months and always found them accessible, reliable, professional and pleasant. They are happy to take the lead on a campaign but are also willing to share their considerable knowledge with you. ROAR helped our team with SEO rich content blogs, SEO, and other initiatives that have helped massively.

Mike Winter

Managing Director

MIW Water Cooler Experts

ROAR were super useful in educating us on the areas of our site that needed improved tracking and then providing us with immediate options to action this. We went ahead with a GA4 setup and can now track all essential actions on our site allowing us to gather more specific data on our audience. This has led to us making some important decisions around both our content and service offering.

Anna Devitt

Marketing Manager

Duo Global Consulting

It has been an absolute pleasure working with team ROAR since 2020. Their professionalism, efficiency and attention to detail have made our working relationship seamless and rewarding. Their industry knowledge is outstanding, and their responsiveness and reliability have more than met our expectations. I highly recommend them to any business seeking a reliable and trustworthy digital marketing agency partner.

Warren Access

Michelle Warren

Managing Director

Warren Access

The staff at ROAR were super friendly and great communicators, over our time working together they’ve helped us GA tracking on our site and identify technical amendments to improve our SEO.

Andrew Boardman

Head of Marketing

SOAR With Us

The team at ROAR are professional, quick to respond and always provide helpful explanations of the technical nitty-gritty. They’ve helped Fears achieve excellent PPC results on a modest budget while respecting our brand ethos and image. I have no hesitation in recommending ROAR to other businesses looking to build their online presence.

nicholas

Nicholas Bowman-Scargill

Managing Director

Fears Watches

Working with ROAR has been an absolute pleasure. They take the time to really understand your Marketing requirements, however niche the industry, and build pioneering SEO strategies that deliver excellent results. Since working with ROAR, we have seen a massive boost in visibility and traffic as well as engagement and importantly, good quality, high-intent leads come through. Special shout out to Joshua and Ella, who are a delight to work with.

Benjamin Carey

Head of Marketing & Sales

Interbacs

ROAR provides a detailed plan of action and a breakdown of its methodology. Their SEO bomb suggests topics, sub-topics and guidelines on writing style and structure. This is far more than anything I’ve received working with other agencies. Their reporting is also fantastic.

sarah

Sarah Donnelly

Marketing Manager

Tritility

ROAR are an essential part of our success. At Skills Matter we have a large, complex set of products, which can be challenging to market. The team at ROAR took on that challenge with gusto.

They’ve made a concerted effort to understand our products and customers, and provide advice and strategy that is constructive, outside-the-box and, above all, valuable. Thanks to ROAR, our PPC and SEO is something we don’t have to worry about: We know it’s in great hands.

craig

Craig Caron

VP of Community

Skills Matter

ROAR did a great job ensuring we maintained SEO ranking when we migrated to a new website to remain competitive online and continue to give us great insight and recommendations on our digital marketing strategy.

paul

Paul Lewis

Manager

Theodo

We are confident that, with ROAR’s assistance, we will be able to meet our goals and make significant progress in our endeavours.

Olivia Sciberras

Senior Marketing Executive

GasanMamo Insurance

ROAR have been fantastic from start to finish, we’ve seen a huge improvement in organic search results since starting to work with them 12 months ago, which has translated to direct improvements in profit. The team have been great throughout and is highly attentive to our needs and requests.

Olly Hudson

Co-Founder

The Essence Vault

We have worked with ROAR for nearly three years, and it’s been a great experience. They are incredible value for money; they make our modest budgets work hard and add value where possible, knowing we are a small not-for-profit business; which is hugely appreciated. Account managers are great, and we’re kept in the loop of any changes/recommendations for improvements in our campaigns. ROAR are a pleasure to work with, I wouldn’t hesitate to recommend to others.

beth

Beth Hudson

Marketing Officer

Adoption Tees Valley

ROAR are a fantastic friendly team who are able to advise and guide using their inhouse specialist knowledge. Given the exceptional tight deadlines, the results of our campaign have been impressive, and have shown a significant increase in our online presence. It has also set us up for better success in future campaigns.

Laura Gage

Marketing & PR Manager

North East Automotive Alliance

We have had a good experience working with ROAR. From day one, they have been dedicated to help us achieve our goals. They provided a strategic plan tailored to our needs. Within a few months, we saw significant improvements in our keyword rankings.

Mehaique Nawaz

Global Marketing Manager

StayinFront

ROAR are a joy to work with! Their specialist digital knowledge is second to none, and they have helped my team at Northumbrian Water achieve real successes on and offline.

jennie

Jennie Collingwood

Head of Marketing

Northumbrian Water Group

We have been so impressed with the team at ROAR. From day one, the team have taken the necessary time to really understand our business and objectives. The level of expertise and market knowledge has become invaluable to Elements- and with every interaction, that value only increases. Thank you!

Charlotte Martin

Marketing Director

Elements

I highly recommend ROAR for SEO. ROAR supported the development of a new website for my business. They quickly established the key potentials on organic search for my services and managed the development of a first class, industry-leading website. Really happy with the service and the delivery. I’m now in a much better position to increase leads to grow my business.

Paul McGarrity

Director

Octave Digital

Everyone we have worked with at ROAR has been knowledgeable and has also gone above and beyond to give us some amazing results. Their personal touch to the accounts really makes a difference and they have tweaked the service to provide the data we need to track the growth in line with our own reporting systems. 26% increase in bookings and an increased ADR by £87 in two months is amazing! We would highly recommend ROAR!

Kim Capstick

Manager

Netherby Hall

I loved working with the ROAR team. They were professional, extremely knowledgeable about SEO and met all the agreed deadlines. Thanks team!

 

Kathryn Wharton

Digital Marketing Manager

The Writer

FREQUENTLY ASKED QUESTIONS

YOUR QUESTIONS, ANSWERED.

What makes ROAR different from other digital marketing agencies?

Search marketing isn’t just one service among many – it’s our sole focus. When you work with us, you’ll collaborate directly with analytics specialists who understand data and tracking, not junior account managers. We pride ourselves on being data-driven, transparent, and focused purely on results that matter to your business.

We don't have a clear analytics strategy. Where do we start?

This is a common starting point for many businesses. We begin with a thorough analysis of your current analytics setup, identify gaps in your tracking, and build a clear roadmap to give you the insights you need.

How involved does our business need to be in the process?

We manage all the technical aspects while keeping you informed without overwhelming you. You’ll receive regular updates about your analytics setup through simple dashboards, but we won’t burden you with unnecessary details. We respect that your time is valuable.

How do you measure success?

We focus on metrics that directly impact your business: accurate tracking, comprehensive data collection, and meaningful insights. Everything is verified through testing and presented in clear, transparent reporting. No vanity metrics – just data that shows you exactly how your website performs.

What happens after we submit the enquiry form?

One of our analytics specialists will contact you to arrange a free discovery call. During this conversation, we’ll discuss your specific needs, current challenges, and objectives. This helps us understand how we can best support your business through better analytics.

How do you stay current with industry changes?

We continuously monitor changes in analytics platforms, industry trends, and best practices. Our team regularly undergoes training and certification to stay ahead of developments in tracking and measurement. This commitment to ongoing learning means your analytics setup benefits from the latest, most effective approaches.

Do we really need a professional analytics setup?

Without proper analytics, you’re making decisions based on incomplete data. Our approach helps identify exactly how users interact with your site – often uncovering valuable opportunities and issues that basic setup might miss.

MAKE WAVES, NOT NOISE

WANT TO MAKE DATA-DRIVEN DECISIONS?

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Stop guessing how your website performs. Get analytics that show you exactly what’s happening.

Get tracking that captures every important interaction

See clear data about what’s working and what isn’t

Make decisions based on real user behaviour

Castle Keep, Newcastle upon Tyne with the Glasshouse International Centre for Music and the Tyne Bridge also visible.