The Ultimate AEO Strategy Guide for B2B Brands

A plain-English guide to getting found in AI.

Search has changed. Your prospects are no longer just Googling, they’re asking ChatGPT, Copilot, and Perplexity for recommendations before they ever land on your website. If your content isn’t structured to be cited by AI tools, you don’t appear in that conversation, and your competitors do.

This free guide breaks down Answer Engine Optimisation (AEO) in plain English, with no jargon and no 12-month roadmap, just the practical actions that move the needle. Inside, you’ll learn:

• What AEO actually is, and how it differs from traditional SEO
• Why B2B and financial services brands are especially exposed right now
• The 5 building blocks of an effective AEO strategy
• Quick wins you can implement this month, plus medium-term actions for lasting impact
• How to measure whether your AEO efforts are actually working

Whether you’re new to AEO or already building out a strategy, this guide gives you a clear, actionable starting point.