SEO Website Migration: A Practical Guide

Facing a website migration and you want to move your website without losing tankings, traffic, or sleep? Well you’ve come to the right place.

When it’s time to redesign, rebrand, or relaunch your website, the last thing you can afford is a drop in organic performance. A single overlooked redirect or crawl block can erase years of SEO progress overnight.

This resource outlines the key principles of a successful SEO migration, and shows you why every detail matters. For the full, step-by-step process (with checklists, templates, and timelines), download our complete guide below.

Top Mistakes Businesses Make During a Migration

• Assuming developers will automatically handle SEO
• Forgetting to update analytics or conversion tracking
• Allowing redirect chains or loops to form
• Launching during peak traffic seasons

We’ve seen brands lose half their organic visibility from a single missed redirect. Don’t let that happen to yours, download the guide and follow the framework trusted by technical SEO teams across the UK.

Frequently Asked Questions

How long does an SEO migration take?
It depends on the size of your site and the type of migration. Smaller sites can migrate in weeks; large, multi-domain platforms may take months of phased work.

Will my rankings drop after migration?
Minor fluctuations are normal, but a correctly managed migration stabilises quickly. The guide explains how to benchmark and measure performance before and after launch.

Do I need a migration if I’m only redesigning my site?
Usually, yes. Even visual redesigns often change your code, structure, or URLs, all of which affect SEO.

Can lost rankings be recovered after a failed migration?
They can, but recovery takes time. The key is early diagnosis and accurate redirect mapping, both covered in detail in the downloadable guide.

Don’t Risk Your Organic Visibility

A website migration should be an upgrade, not a gamble.
Protect your rankings, traffic, and brand visibility with the proven framework used by SEO specialists and development teams across the UK.