Building an Effective AEO Strategy for B2B Brands

As AI search transforms how users discover information, B2B brands need to think beyond traditional SEO. Answer Engine Optimisation (AEO) focuses on positioning your content as the best possible answer, whether it’s delivered through Google’s AI Overviews, ChatGPT, or other emerging platforms.

In this resource, we break down the key steps to building an AEO strategy that drives visibility, credibility, and leads for B2B organisations. You’ll learn:

• What is AEO and Why It Matters for B2B
• How Search Has Evolved
• Foundations of an AEO Strategy for B2B
• Creating Content That Earns the Answer
• Measuring and Refining Your AEO Strategy

At ROAR, we help ambitious B2B brands scale with their online presence. This guide gives you a clear framework for adapting your SEO strategy to the AI era, ensuring your business remains visible, trusted, and ready for what’s next.

Frequently Asked Questions

What is Answer Engine Optimisation (AEO)?

AEO is the process of optimising your content to appear as direct, trusted answers in AI-driven search platforms like Google’s AI Overviews, ChatGPT, and other large language models.

How is AEO different from traditional SEO?

While SEO focuses on ranking in search results, AEO focuses on being the answer, using structured data, clear intent-matching, and trusted content to help AI systems surface your brand in conversational results.

Why is AEO important for B2B brands?

B2B buyers often ask complex, solution-led questions. A strong AEO strategy helps your brand appear when and where those questions are asked, building authority and driving qualified leads in the new era of AI search.