How to Grow Your Business With Digital Marketing
Remember that old saying, you get out of life what you put in? It’s similar in digital marketing. This blog will provide readers with 5 top tips on how to grow your business with digital marketing.
A strong digital marketing strategy has always been essential to any business. Recently, however, it’s become a lifeline to 58% of small businesses using digital marketing to enhance business growth.
It’s well known that in the last decade, marketing has undergone a digital transformation. But in 2020, the rate of change accelerated from steady to supersonic.
COVID-19 — and the various closures and lockdowns it created — forced brands across many industries to take their operations online, swapping services that had once been physical for virtual alternatives.
At the same time, those organisations that had dipped their toes in digital marketing realised that, if ever there was a time to take the plunge, it was when people were locked at home with little to do but surf the internet and browse on their devices.
Undoubtedly, search engine marketing, PPC marketing services and local (for us, Newcastle) SEO have become more critical than ever, as the vast majority of consumers and clients can now be reached online.
With that in mind, here are some of our top marketing tips for business growth. Let’s take a look.
How to Grow Your Business With Digital Marketing: 5 Tips
If 2020 has taught us anything, it’s to expect the unexpected. And during times of uncertainty, those strong relationships last – not the fleeting, tenuous ones. For this reason, every enterprise must prioritise customer retention as much as lead generation through the year ahead.
Of course, attracting new potential customers is all part of growing your brand, but this should be done alongside efforts to keep your current customer base side. Re-selling to a brand-aware audience typically converts much better than cultivating new leads.
Remember, when times get tough, it’s the customers who have been with you the longest that will show your brand the most loyalty. Retention marketing can increase both the purchase frequency and the value of each order placed with you in many cases. In fact, Harvard Business Review reports that just a 5% increase in customer retention can deliver up to a 95% increase in profits.
Building and maintaining relationships with customers can be crucial for any business; check out these 4 simple steps to help you build and maintain those relationships
PPC and SEO Services
The value of digital marketing activities like PPC marketing services and organic search marketing has never been greater. If you wish to grow your brand and reach your relevant target audience in 2021, putting time and resources into your search results visibility is becoming non-negotiable and is paramount to effective marketing. From New York to Newcastle, SEO is still one of the most powerful marketing tools at your disposal.
However, one thing to be aware of is that with greater competition for digital space, you may need to be more innovative and niche with your activities to remain relevant.
For example, suppose your competitors are spending their money on a term such as “wireless headphones”. In that case, it may be more effective for you to look at alternative terms with less competition – “Bluetooth wireless headphones” perhaps.
Ensuring you are targeting the right terms and getting the most value from your marketing budget is where a digital marketing agency earns their keep and generates results.
Chatbots are quickly becoming essential to the modern website and are great for effective marketing. As many customers seek out customer service online, features like AI support have become an accepted and easy-to-scale solution that reinforces your relationship with customers. When used well, chatbots can help to boost consumer engagement, business connection and overall client satisfaction.
Content creators have to work harder than ever to grab their customers’ attention and hold it.
As Microsoft reports, the average human being now has an attention span of just eight seconds, meaning that only the most eye-catching marketing content will spur your audience into action – making a purchase, filling out a form or just acquiring information.
Features such as quizzes, puzzles, videos and infographics allow customers to take an active and engaged role within your content, which we will likely be seeing more of in 2021.
These are tough times, which is why many marketers are appealing to consumers by heralding days gone by. Nostalgia marketing is a great way to relate your products and services to the world, allowing you to find common ground with customers to form honest and loyal relationships.
Nostalgia marketing banks on all that is familiar, safe and comforting, precisely what people will be looking for in 2021 after such turmoil.
That is how to grow your business with digital marketing.
Looking for a PPC or SEO marketing agency in Newcastle?
As a Newcastle marketing agency with a proven track record for delivering results, ROAR Digital Marketing allows you to get the most out of your search engine marketing and perhaps local SEO efforts and create campaigns with real bite!