21st October 2021

We’ve noticed that a lot of people don’t know what an SEO specialist is or what they do. So we thought we’d shed some light on what they do and how they can help your business.

What is an SEO specialist?

A search engine optimization (SEO) specialist works to improve a website’s rankings on major search engines, such as Google, Yahoo! and Bing by using their in-depth understanding of search engine ranking factors, user insights and website health. An SEO specialist can focus on a specific type of seo, such as off of on-page, or can be a jack of all trades.

What do SEO specialists do?

SEO specialists use a variety of tools and techniques to identify relevant keywords which can be utilised on a website or page to increase its ranking performance. As well as ensuring the background performance of the website meets the requirements of the search engine to be considered a healthy site to rank. As well as providing a good experience for a user. Furthermore, an SEO specialist will also consider your website’s relationship with other sites it connects to or is connected to.

Basically, an SEO specialist is someone who makes data-driven decisions and uses customer behaviour to connect businesses with relevant audiences.

Why hire an SEO specialist?

87% of UK households do their shopping online, making sure your website is visible online is imperative. Ranking highly on Google is even more important as the top 3 results in google get 75% of all clicks. 

So having the expertise of an SEO specialist guide you through Googles ever-changing 200+ ranking signals is frankly, invaluable. 

What are the types of SEO Specialists?

On-page SEO

An on-page SEO specialist focuses predominantly on the user-facing part of your website. So on-page content. Looking at what keywords your pages should be ranking for, then optimising that page for that keyword or phrase. 

They do this by utilising elements such as meta descriptions, title tags and internal links. 

Off-page SEO

Off-page SEO specialists focus on cultivating a stronger relationship between your website and others through a variety of link building strategies. 

Off-page optimization works to build your website reputation in order to demonstrate to search engines that your site is a trusted source and is worthy of being positioned at the top of the results page.  

Technical SEO

Technical SEOs work to improve the backend structure of your website. Performing website audits and analysis to assess your website speed, indexing, crawl ability, mobile friendliness and website structure. More recently technical SEO specialists will be focusing your sites web core vitals in order to satisfy Googles focus on user experience. 

Technical SEO is crucial to improve the readability and reliability of your site which in turn improved user experience and proves to search engines that your site is in good health and is well maintained. 


Looking for an experienced, reliable SEO specialist to take your website to new heights, Check out or specialist digital marketing services. 

Or, is managed SEO a little outside your marketing budget? Or want to keep your marketing efforts in house but also want to be able to call on expert support? Check out our DIY SEO platform.