7th February 2022
As the scope of digital marketing campaigns continues to expand, it’s only fitting that many businesses will need a regular refresher from time to time. Allows us to be that minty crisp freshness!
Managed SEO: Where to begin?
A managed SEO campaign can have many moving parts, and it’s never a case of one size fits all, but before we get into all of that, let’s start by explaining SEO. Search Engine optimisation refers to actions that improve the standard and volume of website traffic to an entire website or specific web pages. In doing so, your website will rank higher on what is known as search engine results pages, or SERPs for short. The traffic gained from SEO is referred to as unpaid or organic instead of direct or paid traffic.
What’s so beneficial about SEO?
SEO is made up of many different services, and the best practice for those services is constantly changing. From Google’s major search algorithm updates affecting keyword rankings to ensuring your site has high-quality links, SEO management keeps you on track and compliant.
Good SEO has the potential to drive sales and leads through your website as you rank higher and higher for the high intent niche keywords that your customers using to search. Essentially, your site will act as a sales vehicle running 24/7. Pair the right audience with a memorable user experience, and it will keep them coming back for more!
That’s the real benefit of SEO, implementing best practices to find your target audience organically to provide ample opportunity for conversions.
A Managed SEO campaign should be…
It should be a service that encompasses the very best digital marketing offers. Any agency will have a bespoke list of digital marketing strategies and services. What makes the difference for you is choosing an agency that provides the real thing, a full-service managed SEO campaign.
By this, we mean an agency with a dedicated team of digital marketing specialists that act as an extension to your business, aiding you in all areas of your existing digital marketing efforts and adding in new avenues to showcase your business.
Let’s take a closer look at what that entails:
What an excellent full-service digital marketing company should offer.
In terms of SEO, keywords define what your content is about. These keywords are the phrases entered into search engines by users to satisfy their search queries.
These search queries can be categorised by keyword intent when conducting keyword research. The intent is everything when it comes to keyword research. This is what separates a good SEO agency from an excellent SEO agency.
Let’s say you worked for an outdoor activity events company and wanted to promote your archery class. Any agency worth their salt will be able to find a keyword that defines your content and has a transactional or commercial intent. Otherwise, you could be ranking a page with an informative keyword when you want conversions from that page.
Of course, there’s more to it, but if an agency talks about user intent, they will know what they’re doing.
High-quality content is one of the keys to success with ranking highly in SERPs. This means not one post every now and again; it means constantly auditing and refreshing your website content and writing high-quality content as part of a dedicated schedule and strategy.
A frequent schedule of unique content paired with good keyword research will fire your site up through SERP rankings should be outlined as part of a managed SEO campaign.
This might seem a lot to handle, but ROAR offers an unequalled solution to content strategies. Our SEO Bomb® is a one-of-a-kind piece of content/intent based tech that will help skyrocket your rankings!
Analytics and Reporting
A managed SEO campaign is nothing without data. Without regular reporting, you won’t be able to monitor campaign performance. Saying that, you may or may not want to be totally hands-on with reports and reviewing campaign performance. But an agency should always send regular reporting throughout a campaign as their client; you should always know how your campaign is performing.
You may also be provided access to a live dashboard and receive regular reports on a timely schedule.
Why Your Business Needs a Managed SEO Campaign.
Ask yourself, how is your business going to get noticed online against your competitors? It’s a scary question, and it’s a question companies both big and small have to face.
In this rapid ever-competitive digital age, you have to fight tooth and nail to get noticed online. Without a dedicated team, internally or externally, you won’t survive the fight.
What you really want is an agency like ROAR, a full-service SEO management company with a dedicated team of SEO specialists.
By Joshua Lee