11th December 2019
Whether you’re full of festive good cheer or are still in denial about the imminent arrival of Christmas, there’s no hiding from the fact that your marketing strategy and marketing content calendar needs to be filled with seasons greetings.
Lights are twinkling, chestnuts are roasting on open fires and Mariah Carey is seemingly omnipresent – it must be December. Yuletide is officially upon us, and it can be tempting to wind down your marketing efforts so that you can start afresh in the New Year. However, taking your eye off the bauble in this way could mean that you’re missing out on a significant opportunity.
December is a time to make the most of the marketing opportunities available. In fact, Christmas is one of the most important dates in the calendar for brands looking to raise their profile – particularly those with product to sell. People are online and they’re willing to spend, so it’s time to boost your audience with some attractive and relevant content.
But what can you do to take advantage of a seasonal surge? We’re going to take a look at the importance of festive marketing, as well as exploring the best ways to make the most of a Christmas marketing strategy.
Seasonal marketing: why is it important?
According to research from Deloitte, the UK has the highest spending market in Europe for this time of year. UK consumers spend an average of £567 each at Christmas time, which is split between gifts (£299), food and drink (£151), socialising (£66) and travel (£51).
What’s more, 42% of the UK’s total Christmas spending will take place online, compared to 31% across Europe as a whole. People are now more likely to browse for gifts on their smartphones than they are to hit the shops.
Numbers like these highlight just how important it is to make the most of your online presence during the festive season. Consumers are more likely to be searching and more willing to start spending, making December the optimum time to engage with your audience and make yourself heard.
And it’s not just retail; now’s a great time to sow the seeds with potential clients looking to get work agreed now that will allow them to hit the ground running in January.
What makes a great Christmas marketing strategy?
Creating Christmas content is not a case of quantity over quality. During December, time is at a premium so take care to make your campaigns impactful and thought-provoking – whether it’s via social media, email marketing, search, or display campaigns.
Think, too, about how you can use seasonal hooks to catch traffic that you might otherwise miss. This could be particularly relevant if you are investing in Google Search marketing or social activity.
Ask yourself what you can offer your consumers to make their Christmas easier, better or more enjoyable. That’s the thing about this time of year: people might be more willing to spend, but they also want extra rewards for their time and money.
Remember that there are lots of avenues to go down when it comes to content, each with their own benefits. Visual social posts are eye-catching, while Christmas-themed blog posts give you an opportunity to explore an issue in-depth and flex your expertise. And don’t forget about email marketing opportunities either. Experian reports that 72% of consumers say email is their favourite form of communication with businesses.
Local search marketing services
As we’ve already suggested, December is a time when your customers are likely to be online and browsing for products and services regularly. If you run a regional business, maximising the impact of your local search marketing should be top of your to-do list during December. But don’t worry too much if you feel like you’re behind the curve as we head towards the holiday season. The Christmas spike in search traffic historically continues well into the New Year, so your efforts now may be rewarded in early 2020.
Taking your digital marketing in hand may feel more than a little bit daunting. That’s why many brands choose to outsource their digital marketing strategy and delivery to local, trusted professionals in the field. If you are looking for advice and guidance on your digital marketing right now, why not drop us a line for a chat or visit our cosy offices in Whitley Bay.
Let us take the strain out of your online presence and you can keep your eyes firmly on the other aspects of your business.
Have a wonderful Christmas from all the team here at ROAR Digital Marketing