15th December 2020
Here’s all the inspiration you need for great Christmas marketing ideas
Christmas is just around the corner, and for businesses, that can only mean one thing: it’s time to amp up the marketing! So we’ve put together our favourite Christmas marketing ideas and some cringey puns just for fun!
It’s no secret that the run-up to this Christmas is going to be a bit bumpier than usual. And with the vast majority of the shopping season likely to take place online over the next month, it’s more important than ever to think creatively when marketing through digital channels. After all, how else are you going to stand out from the competition?
The importance of online Christmas campaigns
In a year like 2020, it’s even more important to try and make Christmas as profitable, in order to end the year on a somewhat positive note. This means taking the time to consider the best Christmas marketing ideas and come up with a strategy that will help your brand perform at its best.
According to statistics from Fortunly, more than 60% of consumers prefer to buy their Christmas presents online, and the use of smartphones in gift buying has jumped up 11% in the last two years.
Not only that, but Finder UK reports that the average British adult forks out a huge £512.85 on gifts over the Christmas period. This means that the UK is planning to spend £26.9 billion on festive gifts this year.
The best Christmas advertising ideas of recent years
So how can you make sure that your Christmas campaigns stand out from the crowd and attract the attention of these budding holiday shoppers? Let’s look at some recent examples of when brands have got it right.
Last year, Argos managed to pull off the perfect festive blend of heart-warming Christmas cheer and sentimentality with their “Book of Dreams” campaign – a clever rebranding of the famous Argos catalogue. Many children and adults alike have fond memories attached to flicking through the catalogue and circling their favourite items, and this campaign pulled on those heartstrings with a father-daughter advert to the backdrop of Simple Minds’ “Don’t You Forget About Me” – rebranded as a twinkly Christmas treasure.
Conversely, IKEA decided to avoid the schmaltz with their “Silence the Critics” campaign that showed a family suffering from “home shame” when tasked with hosting Christmas dinner. This relatable conundrum was solved by an IKEA makeover, but not before a toy dinosaur breaks into a rap.
Between John Lewis’s yearly tear-feast and Aldi’s Kevin the Carrot’s shenanigans, there are plenty of routes to take when it comes to Christmas marketing ideas. Cute characters, gentle comedy, relatable situations and sentimental stories are all pillars of effective festive campaigns.
Our favourite festive puns
It’s another one of those staple Christmas advertising ideas: wordplay. Here are some of our favourite festive puns to get your cogs whirring . . .
- There’s snow doubt about it!
- Yule be sorry you missed out
- Resting Grinch face
- A round of Santa-plause
- You sleigh me
- I’s snow joke
- Icy what you did there
- Let’s take an elfie!
Looking for an online marketing agency? Newcastle has the answer
As a digital marketing agency Newcastle, ROAR Digital Marketing can help you get the most out of your Christmas campaign and reap the rewards of the busiest time of the year. Click here to find out more about the benefits of our PPC and SEO Newcastle services.