19th December 2021
Get yourself in the holiday spirit with our digital marketing tips for Christmas!
Our Top Digital Marketing Tips for Christmas!
These digital marketing tips for Christmas will give anyone with an online presence a significant boost to their performance. Many of you will have been planning your marketing campaigns and digital content strategy months ago! However, that might not be the case for some, and you’ve yet to make a dent in your seasonal marketing. Luckily though, we’ve created this post especially for you!
So, without further ado, here are our best digital marketing tips for Christmas! It’ll be love at frost sight!
1. Schedule content ahead of annual leave.
If you’re closing over the holiday period make sure that you schedule content during that period, especially if you’ll be closed or away longer than a week. The same applies to businesses that won’t be closing during the holiday season; get your posts and blogs scheduled so your calendar is free to deal with frantic client follow up calls and zoom meetings.
The last thing you want to do is fuss over something like your organic social media marketing posts! While it is important and some of your social content may possibly lead to conversions, engagement and impressions, your focus should be on the more important customer-focused aspects of your strategy. Basic and generic posts like simple ‘Merry Christmas’ or ‘Happy Holidays’ posts can result in some engagement, but take the pressure off yourself and schedule these ahead of time.
If you want more ideas on the kind of posts you could be scheduling around Christmas, check out this piece from Unmetric on their blog!
2. Tighten your web design.
The attention of your target audience during this seasonal period will be as significant as ever. However, the attention span of your customers will also be significantly lowered as they rush to get their shopping done or their work completed before they close for Christmas.
So, if your site is performing poorly, you might have a Christmassive problem! It will be well worth the time to make quick changes to improve your user experience and increase your chance of conversions. HubSpot has an excellent piece on their blog about the fastest ways to improve page loading speed.
3. Offer discounts and incentives.
An excellent way to increase your marketing performance over the Christmas period is to offer exactly what your customers are looking for. Consider offering discounts or added value promotions on the items they’ve already viewed or are currently browsing. Don’t let them struggle to convert; give them what they want!
Just think about the number of times that you’ve made a purchase as a direct result of offers and incentives, and snow on and snow forth. You’re more likely to treat your s-‘elf’ this time of year too!
4. Get festive!
You snow the drill, get the theme right in your marketing, and appeal to your customers. Consider revising your current campaigns and social profiles to reflect the time of the year. I don’t know about you, but I love it when companies Christmas up their content and profiles.
Neil Patel’s blog post shows just how effective marketing over the holidays can be:
“Ad impressions typically increase 50% during the holiday season. Click-through rates rise 100%, direct traffic increases 150%, the average order value grows by 30%, and conversion rates go up 60%.”
5. Enjoy yourselves!
The last thing your customers want to see is a poor effort or low effort with your Christmas marketing. A balanced approach to most things will result in higher conversions and more engagement, so maybe don’t hand this off to the Grinches in the workplace!
Wishing all of our readers a very Merry Christmas and Happy Holidays!
Do you want more specialist tips for your digital marketing efforts? ROAR is a full-service digital marketing agency with a range of services. So, if you’re struggling and need to boost your Christmas marketing or campaigns for the New Year check out our digital marketing services!
Call us on 0191 259 47 37 or get in touch with us here!
By Joshua Lee