PROBLEM:
Dalriada encountered significant online obstacles, struggling with low visibility, a scarce number of marketing-qualified leads (MQLs), and a pressing need to establish stronger search engine authority in a highly competitive niche market.
They approached us with three key objectives: enhance their online presence, generate a higher volume of high-quality leads, and improve conversion rates by effectively reaching the right audience.
SOLUTION:
A strategic approach was developed to address Dalriada’s key challenges. Our initial priority was to establish accurate, dependable, and comprehensive tracking. With this foundation in place, we conducted a detailed audit of their SEO and PPC activities.
The findings revealed that Dalriada had minimal organic search presence beyond branded queries, while their ad campaigns were limited to only the most basic keywords.
By conducting extensive keyword research, analysing search trends, and simplifying website language to enhance clarity, we significantly improved PPC performance. The insights gained from this process then shaped our SEO strategy, driving further growth and visibility.
OUTCOME:
Thanks to our combined SEO and PPC, we managed to achieve the following:
- Conversions surged to 1,750, exceeding the benchmark of 1,584, with a strong conversion rate of 2.89%.
- Organic search CTR averaged 6.2%, significantly outperforming the benchmark of 1.44%.
- Average keyword position improved to 12.8, a major increase from the benchmark of 35.82.
- SERP visibility increased from 0.01% to 45%.
“The ROAR Digital Marketing team is full of experts who understand our brief, take it away and implement a plan to ensure the best results.
We now have a more strategic SEO programme in place and ROAR understands that we don’t want to just increase our search terms and Google rankings, but we want to generate better leads for our services.
We are untouchable in terms of SEO because of the geniuses at ROAR, and they provide us with great insights into our competitors to help keep us ahead of the game in everything we are doing.” – Samantha McGowan, Marketing Manager, Dalriada
