PROBLEM:
Pentonbridge Inn, a luxury restaurant with rooms in rural Cumbria, had invested in a beautifully designed website, and yet they were seeing no direct conversions, no bookings, no enquiries, and, most critically, no measurable return from their digital presence. Despite offering a high-end experience, they had no visibility into how users were interacting with the site.
ROAR were brought in to investigate, and we quickly uncovered significant issues with their tracking setup. Google Analytics was misconfigured, meaning key actions such as table reservations and room bookings weren’t being captured. There were no active marketing campaigns in place to generate or measure demand. Ultimately, the business was flying blind online, without accurate data, they had no way to assess performance or drive meaningful improvements to their bottom line.
SOLUTION:
We implemented a strategic approach to their paid search strategy by creating multiple campaigns to segment the client’s diverse services. Each ad group was meticulously aligned with its target keywords, enhancing the relevance of the ads.
By aligning keyword intent with compelling, tailored ad copy and specific landing page content, we increased ad relevance and engagement.
This not only improved click-through rates but also led to a noticeable reduction in both cost-per-click (CPC) and cost-per-acquisition (CPA), allowing the client to stretch their budget further while attracting better-quality traffic.
With improved targeting and messaging, the leads generated were no longer poorly qualified. Instead, we began to see a steady stream of highly relevant, marketing-qualified leads—users actively looking for luxury dining and accommodation experiences in the region.
OUTCOME:
Thanks to our tailored strategy, this client has achieved some amazing results:
- 28% increase in conversion rate
- 1,764 conversions
- 61% increase in total revenue
- 91% Engagement Rate
“Everyone we have worked with at ROAR has been knowledgeable and has also gone above and beyond to give us some amazing results.
Their personal touch to the accounts really makes a difference and they have tweaked the service to provide the data we need to track the growth in line with our own reporting systems. We would highly recommend ROAR!”
Kim Capstick, Director of Operations, Pentonbridge Inn
