Problem:
Duo Global Consulting was facing significant challenges when it came to understanding how their website was performing. Without the setup of GA4 tracking, they were unable to capture critical insights into user behavior, conversion rates, and key performance metrics. This lack of visibility made it difficult for them to optimise their digital strategy or make data-driven decisions to improve their online presence.
Solution:
ROAR took a comprehensive approach to address these challenges. We implemented a full GA4 setup, ensuring that all vital actions on the site such as form submissions, page interactions, and conversions were accurately tracked and reported. This included tailoring the tracking system to meet Duo Global Consulting’s specific needs, providing them with granular insights into user behaviour, audience demographics, and engagement patterns. The advanced tracking allowed them to monitor their marketing efforts in real-time and identify opportunities for improvement.
Additionally, we provided hands-on guidance to their team on how to leverage these analytics for strategic decision-making. With the enhanced tracking in place, Duo Global Consulting now has a deeper understanding of their audience and the user performance on their site.
Outcome:
The improved tracking and data collection empowered Duo Global Consulting to make more informed, data-backed decisions regarding their content strategy, service offerings, and marketing efforts. This new visibility into user behavior allowed them to optimise their website experience and tailor their offerings to meet their customers’ needs more effectively.
As a direct result of ROAR’s work, Duo Global Consulting has seen improved alignment between their digital strategy and business objectives, positioning them to grow more in the industry.
