How to Target and Identify Your Customers in 2023
It’s not guaranteed that your audiences are the same for your content; in this blog find out how to identify your customers so that you can target them accurately.
Knowing who your customers are can help you make informed decisions about creating content that works best for your audience. It can also help you rework content to allow it to perform better.
The easiest way to track your website audience and identify your customers is with Google Analytics. Using the audience tab, you can access various measurement tools surrounding your site’s audience.
This covers the gender and age range of your audience.
Broken down into three categories affinity, in-market and other.
- Affinity Categories
These are categories used to reach potential customers and make them aware of your product or brand.
Users are more likely to be ready to purchase products in the specified category.
- Other Categories
These categories are more granular and allow you to review users that don’t fall into the other categories.
Geographic covers the language and location of site visitors.
Behaviour covers a variety of factors, including; new vs returning users, visit frequency and their engagement (duration and depth).
Which browsers are users coming to your site from?
Whether users are coming to your site from a desktop, mobile or tablet.
Social Media platforms, for the most part, now offer helpful analytics to identify your customers based on those following you already.
There are many social channels, so take care when targeting your audience. Their behaviour can differ between platforms, so work towards targeting each user on each platform correctly.
For more information on social media assets check out – Creating quality social media assets for 2023
LinkedIn’s analytics pages make it easy to identify your customers. All of the analytics offered on your page are granular, which is perfect when looking into your audience and targeting them.
When it comes to your audience, you can look into both follower and visitor analytics.
Visitor analytics breaks down data from any page visitors you’ve had within the time frame you’ve set. Including graphs for page views and unique visitors broken down further to which device they used (desktop or mobile).
Follower analytics breaks down from the new followers you’ve gained, whether from organic or paid media.
Both visitor and follower analytics breakdown demographics are the same. You can focus on job function, company size, industry, location, or seniority. Narrowing down precisely who views your content the most.
For more, check out our recent blog – Getting started with LinkedIn Business Pages (Tips for 2023)
Facebook and Instagram
Now owned by parent company Meta the two platforms share a business analytics hub in Meta Business Suite.
Within insights, you will be greeted with a breakdown of the performance of your pages over the last week. Clicking into the audience tab, your current audience insights for both Instagram and Facebook appear side by side.
The first thing is your page followers, which is important as this is what the data following is based o. This means if your Instagram followers are significantly fewer than your Facebook followers you can expect less granular results.
Additionally, you have age, gender, and location breakdowns of your followers.
TikTok analytics have always been the same. Offering you data regarding total followers, genders, territories and top activity times, but only once you reach 100 followers. So, best get scaling your Tiktok profile to access those all-important insights.
Within Youtube Creator Studio, you have access to Audience Analytics. Highlighting unique viewers, returning viewers, watch time, how frequently viewers use YouTube and subscribers. Additionally, it can provide data for related channels and videos from your audience.
However, if your video or channel doesn’t have enough traffic, you may not have enough data to work with. Making these analytics challenging to see for smaller businesses at the beginning of their channel.
There are some exceptions to this, for example, in 2020, Twitter removed the audience analytics tab from its platform. Twitter is a fast-paced, dynamic environment where audience insights would be helpful. So there are other platforms offering these insights, like StatSocial’s Twitter Audience Alternative, most of which are not free.
Targeting and identifying new customers is a key part of your marketing strategy but don’t overlook retaining the relationships you have with previous customers, check out our 4 steps to build and maintain those relationships today.
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