1st July 2022

The primary goal of any small business when building a website is the same as having a physical store – we want to show our products and services to potential customers. The rule of thumb for building a successful shop is location, location, location.

 

Contents:

  1. Why choose SEO instruments?
  2. Best SEO Instruments for Small-Businesses
  3. Paid SEO instruments
  4. Free SEO instruments

 

Planning a business in a busy area, with plenty of prospects walking by daily, is the no.1 key to success. At least it was until our society had changed and the Covid-19 regulations turned lives upside-down. Stores and restaurants were closed, and we started working from home to comply with the rules.

A website that ranks at the top of Google’s search engine result page can drive invaluable business traffic. People searching for your products and services using specific keywords will only find your business. That’s the main reason we praise SEO tools – they help us, small business owners/marketers, to achieve a high ranking on search engines.

 

Why choose SEO instruments?

 

SEO instruments save you time analyzing your online presence and competitors’ performance. Some tools can help you conduct keyword research to understand which keywords are related to your business and how difficult it is to rank. Other tools help you analyze technical performance and parts that require improvements. The best SEO instruments also provide step-by-step instructions and strategies to outrank competitors.

SEO software can serve your reporting needs, so you can measure your investment in search engine optimization month by month. Whether you are a small business owner or an in-house marketing team member. You can impress your reporting manager with automated reporting and branding features.

In our list below, you can most likely find the right instrument for your requirement and the one that fits your budget.

 

Best SEO Instruments for Small-Businesses

 

Quick disclaimer: There are hundreds of fantastic SEO instruments on the market, but below, we listed only the ones we thought most helpful for small business owners.

Our list starts with subscription-based software since it can help you save time, and after this section, we proceed with the free tools. We are trying to explain the tools non-exhaustively, so if you want to learn more about the different SEO instruments, click on the link at the top of every section.

Paid

ROAR’s DIY SEO Platform

The ROAR DIY platform is perhaps the most user-friendly all-in-one SEO instrument on the market – Specially created for small business owners.

It takes years to master SEO, but with the DIY platform, the process becomes much more straightforward. This tool puts the power in your hands and provides you with:

– SEO Strategy

– Site auditing

– Keyword Research

– Content Ideas

– Competitive analysis

– Step-by-action plan

– Local SEO management

– Backlink strategy

– Reporting (branded)

– SEO Academy

The DIY Action Engine can target what is negatively impacting your ranking and offers you simple steps to fix it.

As you can see, this is an all-in-one platform that aims to rank your website number one on the keywords that are most important to you.

The software offers access from a single user to up to 5 users and a 7-day free trial.

SEMrush

SEMrush is probably the go-to SEO instrument for most digital marketing agencies and small businesses with an in-house marketing team. A versatile platform helps you gain in-depth insight into your website’s performance, from content to technical stuff. The tool provides a multifaceted keyword audit where you can find how you rank for particular keywords. It’s just getting better; with the keyword magic tool, you can enter a topic. The software will show you keyword suggestions and how difficult it is to rank for them.

The backlink analysis can show web pages that point to your website and where to build links. This is done by discovering the websites already pointing to the competitor’s business.

 

Free

Google: Page Speed Insight

Page Speed Insight is Google’s technical SEO tool that fetches your URL, tests the performance on mobile and desktop, and serves ideas on how to improve it. Most of the suggestions are technical related, and if you are not highly advanced in technical terms, passing the recommendations to your developer might be a good idea.

Google: Google Trends

Google’s advanced tool provides information on search requests made to Google. It’s an excellent instrument for gaining insights into demographical and seasonal organic searches. Suppose you are a carpet cleaning company. You will see when users look for your services, such as spring or Christmas.

Search Console

Google Search Console is a free SEO tool that helps you manage and troubleshoot performance issues. It helps you find broken links and coverage issues. You can use the instrument when you make any modifications on your website and want to ensure that Google sees it. Uploading XML sitemaps after any change on your website tells the search engine to crawl it (discover it).

Google Analytics

Google Analytics is another go-to instrument for basically everyone who has a plan to measure any digital marketing activity. The analysis tool gives you insights into where your visitors came from, what actions they took, how much time, what steps they took on the site, and where they left.

Google My Business

Google my business is the most loved SEO instrument for small businesses. The instrument is easy to use and helps businesses increase visibility by showing up in search and map results. The most significant benefit is that it allows people to leave reviews of your business and helps establish trust with your potential customers.

YOAST SEO

Yoast SEO is a must-have plugin to enhance SEO if you use WordPress as your CMS (Content Management System) platform. It helps you easily amend the SEO title and meta description based on your targeted keywords. Followed by creating XML sitemaps and helping you be consistent with your content marketing.

SEO instruments are great for investigating your web page’s performance on the search engines you are ranking for. They provide suggestions on where and how to improve search engine optimization. Free tools are great to start your journey if you have plenty of time to improve your SEO! However, if you’d like to save some time, we suggest you look at one of the subscription-based SEO instruments.


We would love to hear your thoughts about the SEO instruments!

Check out our free SEO audit tool if you want to find out how your website performs for SEO.

Written by Csaba Nadas