27th February 2020
Not convinced your business needs SEO? Here’s why you’re wrong!
In 2020 every business knows the importance of having a web presence. Even those companies that make their money in person understand that they need to think digital to get customers interested. But the truth is that building and designing a website is only half the battle. The next step is to ask yourself how you get it noticed.
With an estimated 1.5 billion websites in existence today, you need to ask yourself: what’s going to make people visit my site, and how can they find it?
The point of SEO — or Search Engine Optimisation — is to get your brand noticed by people who are likely to care. By making use of keywords, SEO can help you target online users who might be interested in your services.
So if you’re still not using SEO to boost your brand awareness, we’re here to show you why that needs to change. With plenty of experience under our belts, and as one of the leading North East SEO Agency, here are our top eight reasons why your business needs SEO.
Organic search leads to web traffic
It’s pretty simple really. The higher you rank on search engines for relevant search terms, the more likely people are to notice your business. There are PPC options for making this happen quickly, but SEO is the way to do it with a longer long-term view. In fact, 51% of all global web traffic clicks on organic results, compared to 10% on paid search.
And of all the search engines out there, Google is undoubtedly king. After all, it is the most visited website in the world. Being highly visible on Google works hugely in your favour, and SEO is how you get there.
Good SEO means better user experience
A big part of organic rankings and maximum visibility is a good user experience. Google has learned how to interpret favorable and unfavorable web experiences, meaning it has become a key element to a brand’s online success.
Customers know what they want, and they want it quickly.
Good customer service means giving users the results they want in just a few clicks. If your business can provide what they want, quality SEO ensures they know about it.
SEO affects buying
The internet has changed a lot of things, and one of these things is the buying process. Consumers are much more inclined to do their research before making a purchase now, which is part of the reason why SEO is so useful.
You can use SEO tactics to relay messages of good deals, products and services, potentially acting as the tipping point factor for customers choosing between different brands.
Local SEO can lead to engagement, traffic and conversions
With the rise of mobile traffic, local search has become the backbone of small business success. What’s more, 46% of all Google searches are local.
Local SEO makes use of this, targeting specific areas in order to engage people who can find your business quickly and easily. By using specific keywords, local citations and backlinks, SEO can promote engagement on a local level and help you spread the word.
If you understand SEO, you understand the web
The worldwide web is a big place — after all, it’s worldwide — and things are constantly shifting, changing and evolving. This can be a challenge for businesses looking to master digital exposure, but staying on top of SEO includes being in the loop for any significant changes taking place.
Understanding the online landscape, including tactics being used by local competitors, can be hugely beneficial to businesses looking to reach out to more customers.
SEO is long-term
SEO’s impact over the first 12 months is noticeable, but many SEO actions also have an effect which can last several years. Improving basic SEO best practices can make a significant difference to your brand’s online visibility, which is perhaps why 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
And following the trends and changes to SEO can push this impact even further. Spending time and effort on SEO will ensure your website stands as a worthy market contender in the long-term.
SEO is cost-effective
Not only can SEO bring long-term benefits, but the cost to your business is also relatively cheap in the grand scheme of things. Plus, in terms of your brand’s benefit and bottom line, the payoff will likely be considerable. SEO is a true long-term business investment.
You need SEO to get to Page 1
As any business knows, getting to Page 1 on search engine results is the equivalent of a big green tick. The vast majority of internet users find what they’re looking for within the first few search results, and few ever delve past the first page (or even know that page 2 exists for that matter).
Because of this, being a top-page search result should be a goal for any brand, and SEO is the way to reach it. By being smart with keywords, you can see your site shoot up the rankings.
The North East SEO Agency – and local SEO Specialists
As one of the fastest-growing digital marketing companies in Newcastle, here at ROAR, we understand the importance of getting your business noticed on the web. If you’re looking for search engine marketing Newcastle and more specifically ROAR is the place to start your search.
Our services are tailored to your needs and are designed to show your business off to a targeted and engaged online audience.
With ROAR, there’s total transparency and no fluff (it’s in the name – Real Opportunities, Actual Results), so you’ll know you’re in safe hands. Get in touch today with one of our SEO experts to find out more about all things search engine optimisation. Our team here at ROAR are happy to help.
Give us a call today on 0191 486 2606 or send us an email at firstname.lastname@example.org.