11th January 2021
They say you get out what you put in. So, start thinking now about how you plan to invest time and resources into digital marketing activities and search engine marketing so that you can reap the benefits in 2021.
An effective marketing strategy has always been essential to any business. Recently, however, it’s become a lifeline.
It’s well known that in the last decade marketing has undergone a digital transformation. But in 2020 the rate of change accelerated from steady to supersonic.
COVID-19 — and the various closures and lockdowns it created — forced brands across many industries to take their operations online, swapping services that had once been physical for virtual alternatives. And at the same time, those organisations that had dipped their toes in digital marketing realised that, if ever there was a time to take the plunge, it was during a time when people were locked at home with little to do but surf the internet and browse on their devices.
There is no doubt that the likes of search engine marketing, PPC marketing services and local (for us Newcastle) SEO have become more important than ever, as the vast majority of consumers and clients can now be reached online.
With that in mind, here are some of our top marketing tips for business growth in 2021. Let’s take a look.
If 2020 has taught us anything, it’s to expect the unexpected. And during times of uncertainty, it’s those strong relationships that last – not the fleeting, tenuous ones. For this reason, it’s crucial that every enterprise prioritises customer retention as much as lead generation through the year ahead.
Of course, attracting new customers is all part of growing your brand, but this should be done alongside efforts to keep your current customer base onside. Re-selling to an audience that’s brand-aware typically converts much better than cultivating new leads.
Remember, when times get tough, it’s the customers who have been with you the longest who will show your brand the most loyalty. Retention marketing can increase both the frequency of purchase and the value of each order placed with you in many cases. In fact, Harvard Business Review reports that just a 5% increase in customer retention can deliver up to a 95% increase in profits.
Effective marketing with PPC and SEO services
The value of digital marketing activities like pay-per-click and organic search marketing has never been greater. If you wish to grow your brand and reach the relevant audience in 2021, putting time and resource into your search visibility is becoming non-negotiable and is paramount to effective marketing. From New York to Newcastle, SEO is still one of the most powerful marketing tools at your disposal.
One thing to be aware of, however, is that with greater competition for digital space, you may need to be more innovative and niche with your activities to remain relevant. For example, if your competitors are spending their money on a term such as “wireless headphones”, it may be more effective for you to look at alternative terms with less competition – “Bluetooth wireless headphones” perhaps.
Ensuring you are targeting the right terms and getting the most value from your marketing budget is where a digital marketing agency earns their keep and generates results.
Chatbots are quickly becoming an essential part of the modern website and are great for effective marketing. As a growing number of customers seek out customer service online, features like AI support have become an accepted and easy-to-scale solution that reinforces your relationship with customers. When used well, chatbots can help to boost consumer engagement, business connection and overall client satisfaction.
Content creators are having to work harder than ever to not only grab the attention of their customers but hold it. As Microsoft reports, the average human being now has an attention span of just eight seconds, which means that only the most eye-catching marketing content will spur your audience into action – be it making a purchase, filling out a form or just acquiring information. Features such as quizzes, puzzles, videos and infographics allow customers to take an active and engaged role within your content, and this is something we will likely be seeing more of in 2021.
These are tough times, which is why a lot of marketers are appealing to consumers by heralding days gone by. Nostalgia marketing is a great way to relate your products and services to the world, allowing you to find common ground with customers so that honest and loyal relationships can be formed. Nostalgia marketing banks on all that is familiar, safe and comforting, which is exactly what people will be looking for in 2021 after a period of such turmoil.
Looking for a PPC or SEO marketing agency in Newcastle?
As a Newcastle marketing agency with a proven track record for delivering results, ROAR Digital Marketing allows you to get the most out of your search engine marketing and perhaps local SEO efforts, and create campaigns with real bite!